Here's a look back at 2021 on Bike Hub by the numbers.

 


Classifieds Activity

Adverts listed
69 051
+18.06%
 

Leads Generated
203 444
+2.25%

Advert Views
19 967 068
+17.64%

Avg. value - All Categories
R 10 482.15
-8.09%

Avg. value - Mountain Bikes
R 25 052.29
+12.28%

Avg. value - Road Bikes
R 21 438.60
+5.74%

 

Listings and Sales Figures

Total Listings Value
R 723 802 939
+15.74%

Recorded Sales Value*
R 246 179 144
+61.52%

*Recorded Sales Value: This figure is based on user reported sales data and likely under-represents the true sales figure. 38% of ads created in the period were actively reported by the seller as having been sold. A further 37% of ads were removed by the seller and 24% expired after 30 days without any feedback from the seller.

Bike Hub Pay
At the end of 2020 we launched Bike Hub Pay, a secure payment service which protects buyers and sellers. In 2021 we helped over 1800 buyers and sellers to trade safely with over R8.5 million in successful deal value.

With usage of the service growing month-on-month and a steady stream of glowing reviews we hope to enable many more safe deals in 2022.

Search rankings - Most searched bike brands 

Specialized maintained its long run at the top of the podium with more than double the searches of their closest rival. The remaining four places on the search podium saw the same names with a slight mix up for 2021. 

Scott and Trek both moved up a place to second and third respectively, while Giant dropped from second to fourth place and Cannondale held its spot in fifth.

  1. Specialized - 23.62% (23.42%)
  2. Scott - 10.69% (10.11%) 
  3. Trek - 9.68% (8.15%)
  4. Giant - 9.64% (10.30%)
  5. Cannondale - 7.84% (8.09%)
  6. Santa Cruz - 4.04% (4.50%)
  7. Merida - 4.01% (3.95%)
  8. Bianchi - 3.91% (3.59%)
  9. Pyga - 3.23% (3.39%)
  10. Titan - 2.73% ( 2.39%) 
  11. Silverback - 2.48% (2.53%)
  12. Colnago - 1.63% (1.57%) 
  13. Pinarello - 1.52% (1.47%)
  14. Momsen - 1.52% (2.00%) 
  15. Canyon - 1.40% (1.56%)

(2020 figure listed in brackets)
 

Advert breakdown

Ads by Location

  1. Western Cape - 43.73%
  2. Gauteng - 38.90%
  3. KwaZulu-Natal - 8.27%
  4. Eastern Cape - 3.38%
  5. Mpumalanga - 1.42%
  6. North West - 1.68%
  7. Freestate - 1.68%
  8. Limpopo - 0.41%
  9. Northern Cape - 0.40%
  10. International - 0.07%
     

Ads by Category

  1. Bikes - 33.17%
    • Mountain bikes - 18.3%
    • Road bikes - 9.63%
  2. Components - 28.07%
  3. Accessories - 13.86%
  4. Clothing & Apparel - 10.72%
  5. Wheels & Tyres - 8.56%
  6. Frames - 2.88%
  7. Entries & Services - 1.67%
  8. Electric Bikes - 1.07%

Forum Activity

Overall forum activity saw significant declines in replies and new topics, largely due to a decision made in the first half of 2021 which reduced the scope of non-cycling discussion on the platform.

As anticipated, cutting controversial non-cycling debate lead to a significant drop in comment numbers. From a qualitative perspective this is a drop in numbers we welcome. Amid a digital industry fuelled by outrage and vanity metrics, in this context, quality is certainly better than quantity.  

New topics
2 550
-20.83%

Replies
85 119
-45.87%

Topic views
3 152 063
-23.72%
 

Top 10 Most Viewed Topics
(Created in the 2021 period)

  1. Tokyo Olympics 2020 - Cycling - 73,356 views
  2. 947 Ride Joburg - 56,798 views
  3. Giro d' Italia 2021 - 54,055 views
  4. Absa Cape Epic 2021 thread - 48,561 views
  5. Munga 2021 - 37,114 views
  6. Motorists vs Cyclists.... again - 36,323 views
  7. Fraud Charges Against “Cycle Tour Operator” - 29,256 views
  8. Double Century 2021 - 28,489 views
  9. Cape Town Cycle Tour 2022 - 27,962 views
  10. Am I being unreasonable here? - 26,025 views

Top 10 Most Replied-to Topics

  1. Petition: Bring Back the Classifieds Comments - 4,991 comments
  2. Where has your bike taken you today? - 4,179 comments
  3. Tour de France 2021 - 2,724 comments
  4. Cape Town Cycle Tour 2021 - 11,811 comments
  5. Tokyo Olympics 2020 - Cycling - 1,139 comments
  6. The Classics - 1,057 comments
  7. Giro d' Italia 2021 - 918 comments
  8. Boast about your latest purchases here... - 912 comments
  9. Cyclists with a "Running" Problem - 747 comments
  10. 947 Ride Joburg - 714 comments

Topic starters

  1. OVERDRIVE - 40 topics
  2. Styvie - 20 topics
  3. Bundu Ric, Steady Spin - 18 topics
  4. ouzo - 17 topics
  5. Zebra - 16 topics
  6. Mojoman - 15 topics
  7. Mike Mac, love2fly - 14 topics
  8. mecheng89 - 13 topics
  9. RomP - 11 topics
  10. Jaco Greef, MudLark, Sampaj, lechatnoir - 10 topics

Top Posters

  1. DieselnDust - 2,346 posts
  2. Hairy - 1,988 posts
  3. ChrisF - 1,829 posts
  4. ‘Dale - 1,594 posts
  5. Frosty - 1,320 posts
  6. Jewbacca - 1,294 posts
  7. TNT1 - 1,210 posts
  8. ouzo - 1,209 posts
  9. Mountain Bru - 1,044 posts
  10. TheoG - 1,029 posts


Whether you bought or sold in the Classifieds, read articles or discussions, added your two cents or started a conversation on Bike Hub in 2021 - thank you!