The companies have signed an extended distribution contract with extensive support levels from both parties to aid in re-establishing Trek as the dominant bicycle brand in the South African market.

Says Chad O’Riordan, Managing Director of Dark Horse Brands: “We’re excited at the opportunity to represent Trek in South Africa and look forward to making it the brand of choice for South African Cyclists by offering market relative pricing & products as well as unprecedented service levels for retailers & consumers alike through our dynamic & experienced team.”

Says Brian Deziel, Regional Manager at Trek Bicycle: “Trek looks forward to working with Dark Horse to build the Trek brand in South Africa.”