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Dark Horse Brands appointed as exclusive distributor for Trek & Bontrager in South Africa

· By Press Office · 55 comments

Trek Bicycle Corporation of Waterloo, Wisconsin, makers of the world’s greatest bikes have appointed Dark Horse Brands of Cape Town as the exclusive distributor of Trek Bicycles and Bontrager Cycling Accessories with immediate effect.

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The companies have signed an extended distribution contract with extensive support levels from both parties to aid in re-establishing Trek as the dominant bicycle brand in the South African market.

Says Chad O’Riordan, Managing Director of Dark Horse Brands: “We’re excited at the opportunity to represent Trek in South Africa and look forward to making it the brand of choice for South African Cyclists by offering market relative pricing & products as well as unprecedented service levels for retailers & consumers alike through our dynamic & experienced team.”

Says Brian Deziel, Regional Manager at Trek Bicycle: “Trek looks forward to working with Dark Horse to build the Trek brand in South Africa.”

Consumers & retailers needing support for Trek or Bontrager can contact Dark Horse Brands at:

Warranty claims:
warranty@darkhorsebrands.co.za
021 2022730

Product queries:
info@darkhorsebrands.co.za
021 2022730

Dealer enquiries:
jp@darkhorsebrands.co.za
082 5511292

Marketing
rudolf@darkhorsebrands.co.za
0823270588

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Comments

VicanZA

Sep 3, 2014, 1:17 PM

the 29er wheels look sick! it maybe time for them to run a hub special on them.

rock

Sep 3, 2014, 1:28 PM

so it was the bicycle company, then it became royalty sports, now this? same people, different name again?

 

https://www.bikehub.co.za/features/_/industry-news/the-bicycle-company-changes-name-to-royalty-sports-r1333

CAAD4

Sep 3, 2014, 1:31 PM

So how many times has it changed in the past few years? Just Fun, The Bicycle Company, Royalty Sports, Dark Horse. Am I missing anyone?

Bizkit031

Sep 3, 2014, 1:32 PM

so it was the bicycle company, then it became royalty sports, now this? same people, different name again?

 

https://www.bikehub.co.za/features/_/industry-news/the-bicycle-company-changes-name-to-royalty-sports-r1333

Wtf now it's changed again,what happen to Royalty sports now
tikki

Sep 3, 2014, 1:34 PM

Great news

GLuvsMtb

Sep 3, 2014, 1:39 PM

no website for dark horse brands? Hopefully not someone working from the basement.

Mr Mulebar

Sep 3, 2014, 1:40 PM

Hi guys,

 

There is no change in company name, Dark Horse Brands is an entirely new company that has been awarded the distribution rights for Trek & Bontrager after they decided not to renew their contract with Royalty Sports.

 

Some staff that were working with the Trek Brand before have moved across to Dark Horse to try and maintain some continuity.

 

We are well aware of the situation wrt the distribution of Trek & Bontrager in SA, as is Trek and we are committed to re-establishing the Trek brand as a major player in SA.

 

PS: We are in no way involved with Dark Horse Wheels.

Mr Mulebar

Sep 3, 2014, 1:43 PM

no website for dark horse brands? Hopefully not someone working from the basement.

 

It's on my to do list.

 

Just got bigger fish to fry at the moment :mellow:

shaper

Sep 3, 2014, 1:45 PM

PS: We are in no way involved with Dark Horse Wheels.

 

Well that is going to cause some confusion!!... as you state you a new company, could you not have picked a name which may or may not have perceived affiliations with other companies?

GLuvsMtb

Sep 3, 2014, 1:47 PM

It's on my to do list.

 

Just got bigger fish to fry at the moment :mellow:

Now that we have you on the line:

The article say very little. What are the areas that you will be focusing on in the next few months? Where do Trek owners go with warrantee claims etc? Any pro athletes that you are looking at sponsoring for 2015 for us to look out for?

Mr Mulebar

Sep 3, 2014, 1:48 PM

Well that is going to cause some confusion!!... as you state you a new company, could you not have picked a name which may or may not have perceived affiliations with other companies?

 

We did a name search when looking at names and Dark Horse Wheels did not even register.......

GLuvsMtb

Sep 3, 2014, 1:51 PM

We did a name search when looking at names and Dark Horse Wheels did not even register.......

Save the search results

Even better, get the name copyrighted asap.

Mr Mulebar

Sep 3, 2014, 1:55 PM

Now that we have you on the line:

The article say very little. What are the areas that you will be focusing on in the next few months? Where do Trek owners go with warrantee claims etc? Any pro athletes that you are looking at sponsoring for 2015 for us to look out for?

 

Our initial focus is on re establishing product supply to the market and building a dealer network worthy of the Trek brand. A bit vague I know, but you really don't want to know all the nuts & bolts, suffice it to say that our goal is to set the benchmark for service levels in the industry.

 

WRT warranty claims consumers can contact us directly to start the claim process, but it will need to be finalised through a cycle dealer in the Trek network.

 

At this stage we will continue to support the riders that are currently riding on Trek.

 

Anything else?

eddy

Sep 3, 2014, 2:03 PM

Trek Bicycle Corporation, makers of the world’s greatest bikes .......

 

Coffee all over my keyboard. I have not read anything so devoid of objective credence since the presidency responded to the public protector's Nkandla report.

GLuvsMtb

Sep 3, 2014, 2:19 PM

 

Our initial focus is on re establishing product supply to the market and building a dealer network worthy of the Trek brand. A bit vague I know, but you really don't want to know all the nuts & bolts, suffice it to say that our goal is to set the benchmark for service levels in the industry.

 

WRT warranty claims consumers can contact us directly to start the claim process, but it will need to be finalised through a cycle dealer in the Trek network.

 

At this stage we will continue to support the riders that are currently riding on Trek.

 

Anything else?

Thanks for the quick reply. Can I then assume that the dealers currently listed on Trek's website is current?

Mr Mulebar

Sep 3, 2014, 2:24 PM

For the time being yes.

tikki

Sep 3, 2014, 4:42 PM

I see no issue or confusion in buying a set of darkhorse wheels for my new trek bike distributed by dark horse brand. At the end of the day its darkhorse wheels, trek bicycles.

WKNDWRRR

Sep 3, 2014, 4:49 PM

Our initial focus is on re establishing product supply to the market and building a dealer network worthy of the Trek brand. A bit vague I know, but you really don't want to know all the nuts & bolts, suffice it to say that our goal is to set the benchmark for service levels in the industry.

 

WRT warranty claims consumers can contact us directly to start the claim process, but it will need to be finalised through a cycle dealer in the Trek network.

 

At this stage we will continue to support the riders that are currently riding on Trek.

Anything else?

 

Mr Mulebar, perhaps you can offer advice on my Trek warranty question as per my post earlier please:

 

https://community.bikehub.co.za/topic/142805-trek-warranty-question-avid-elixir-brake-problem/

Falco

Sep 3, 2014, 5:37 PM

PS: We are in no way involved with Dark Horse Wheels.

We did a name search when looking at names and Dark Horse Wheels did not even register.......

Anything else?

 

Yes, I have something else.

 

You make a point of saying that you are not involved with Dark Horse Wheels. Nobody had asked at that stage.

 

You claim you did a name search and for whatever reason their name didn't come up. Your first statement proves that you knew of their existence, no matter what the name search did or didn't reveal. Yet you went ahead and used the name anyway. You couldn't just pick up the phone and ask them before pulling this bully BS?

 

Poor form imo. Pisspot poor.

tikki

Sep 3, 2014, 5:47 PM

 

 

Mr Mulebar, perhaps you can offer advice on my Trek warranty question as per my post earlier please:

 

https://community.bikehub.co.za/topic/142805-trek-warranty-question-avid-elixir-brake-problem/

hey jesilvaltd' the correct way to do it is to contact the bike shop you bought the bike from, let them know you having issues with the brake, they would then contact the avid agents (cape cycle systems ,they in cape town so you can drop it off)they will process a warrenty for you.
shaper

Sep 3, 2014, 6:09 PM

Yes, I have something else.

 

You make a point of saying that you are not involved with Dark Horse Wheels. Nobody had asked at that stage.

 

You claim you did a name search and for whatever reason their name didn't come up. Your first statement proves that you knew of their existence, no matter what the name search did or didn't reveal. Yet you went ahead and used the name anyway. You couldn't just pick up the phone and ask them before pulling this bully BS?

 

Poor form imo. Pisspot poor.

 

I have to agree with Falco, the moment you said PS we have nothing to do with Darkhorse wheels, you admitted that you knew of them and their name yet still chose pretty much the same name which will cause confusion to the uneducated and ill informed.

 

If you have been in the cycling industry long enough to build up a portfolio and be able to take on board the likes of Trek, then you will have definitely heard of Darkhorse wheels even if you had no dealings with them

WKNDWRRR

Sep 3, 2014, 6:11 PM

hey jesilvaltd' the correct way to do it is to contact the bike shop you bought the bike from, let them know you having issues with the brake, they would then contact the avid agents (cape cycle systems ,they in cape town so you can drop it off)they will process a warrenty for you.

 

Thanks tikki :thumbup:

(Deon)

Sep 3, 2014, 6:56 PM

I have to agree with Falco, the moment you said PS we have nothing to do with Darkhorse wheels, you admitted that you knew of them and their name yet still chose pretty much the same name which will cause confusion to the uneducated and ill informed.

 

If you have been in the cycling industry long enough to build up a portfolio and be able to take on board the likes of Trek, then you will have definitely heard of Darkhorse wheels even if you had no dealings with them

Just remind me, what's the problem again?

 

Go for it Mulebar guy. Best of luck with your endeavours - heck you need it, transformation is not easy.

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