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Dragons Sports Refreshed by New Investment

· By Press Office · 30 comments

Dragons Sports has been a mainstay of the South African cycling industry since 1989. For 32 years the company has imported and distributed brands including Giant and Liv Bicycles, Cadex, Mavic, ENVE, SR Suntour, Santa Cruz skateboards in addition to their proprietary brand Avalanche Bicycles and accessories which was started in 1992. In September 2021 Dragons Sports is set to begin a refreshing process, which will see the company reinvigorated as they institute a long-term succession plan.

Dragon Sports 4.jpg

“Dragons Sports has a fantastic history in the local industry” praised incoming CEO Andrew Cattell. “Michael and Amanda Davis together with Michael and Paula Hirschfeld have built a company which is highly regarded and trusted for their commitment to the sale of quality products and delivering superb after sales support. Along with our new investment partners the vision for Dragons Sports is to continue to build on the company’s existing strengths, to support our extensive network of independent bicycle and chain stores, build and maintain relationships with events, increase our Corporate Social Investment in cycling development organisations, and continue to back professional athletes.” 

With a background in finance and having co-established The Brand Stable, importing and distributing global water sports brands Duotone, Fanatic and Ion products, Cattell is joined as an investor in Dragons Sports by Neil Scheibe. Scheibe is one of the founders of the Ares Holding Group, the distributor of apparel brands Under Armour, Birkenstock, Crocs and 2XU in Southern Africa. Gareth Kemp, current Group CEO of Ares, will add valuable insight and strategic direction on the Dragons Sports Board. They will not be doing so unaided though, as Michael Hirschfeld remains as a shareholder and a board member. 


Dragon Sports 2.jpg
Liv Cycling, Giant’s sister brand, produces industry-leading road, mountain, ebikes and gravel bikes specifically designed for women. Liv bicycles are exclusively distributed in South Africa by Dragons Sports. Photo by Retroyspective.

 “The initial aim is to step up the marketing and brand visibility of Dragons Sports’ products and engage with our extensive dealer network and end users, Cattell revealed. “Max Sullivan has joined our marketing team and will focus on strengthening the social media offerings, customer engagements, brand activations and ambassador programs. This is our first of many investments we will make in human capital to support and strengthen the brand portfolio.”

“A long-term goal is to grow the culture of cycling in Southern Africa. With Giant, Liv and Avalanche in our stable we feel we are perfectly positioned to do so” Cattell added. “Across the brands we cover the full range from your toddler’s first balance bikes to race bikes capable of driving you onto the podium; and price points that suit every customer’s pocket.” 

Dragons Sports pioneered ebike growth in South Africa. Giant and Liv are renowned globally for their outstanding ebike offering and range. Avalanche offers an affordable entry point for first time ebike owners and opens the door to a growing ebike commuter market.

Additionally, the Group is moving to Paarden Eiland, into a state-of-the-art warehouse facility, which will consolidate the existing warehouse and office space to ensure efficiencies in their new business model.

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ChrisF

Sep 17, 2021, 2:53 PM

Sounds good ....

 

Now if only they would "invest" in proper workshop staff at their authorised dealers ....

 

 

Such nice bikes.

 

Such cr@p service ....

bodger

Sep 18, 2021, 9:56 AM

19 hours ago, ChrisF said:

Sounds good ....

 

Now if only they would "invest" in proper workshop staff at their authorised dealers ....

 

 

Such nice bikes.

 

Such cr@p service ....

Try out William's bike shop in Somerset West. The workshop expertise are second to none.

Hairy

Sep 18, 2021, 10:01 AM

5 minutes ago, bodger said:

Try out William's bike shop in Somerset West. The workshop expertise are second to none.

Williams Bike Shop = Rock and Roll service and knowledge.

Edit: But I agree RE investing in the LBS workshops and sales staff to further carry the brand forward.

ChrisF

Sep 18, 2021, 10:34 AM

On 9/18/2021 at 11:56 AM, bodger said:

Try out William's bike shop in Somerset West. The workshop expertise are second to none.

 

I do understand the business model ...

 

Still a pity they refuse to allow customers to go to the likes of  Knipe_Racing or Mark's Workshop, AND keep the warrantee in place.

 

 

Just to add some context - New bike bought at Giant dealer in the Northern Suburbs.  After a 1 000km the brakes were not working properly.  I took it back no less than five times to have the brakes sorted .... eventually I had enough, took it to Mark who got it SORTED in a single visit.  2 000 km later still no issues with the brakes.  ZERO quality control before calling the client to come collect the bike at the dealer....

 

 

Dragon Sports needs to do step up their dealer workshops .... "word of mouth", be it positive or negative is way more powerfull than any media launch they can ever put out there.

 

 

PS - YES, I have spoken to and emailed Dragon Sports about the service levels (or total lack thereof) at this dealer.

 

 

EDIT - 21/9/2021 - Dragon Sports have contacted me, and are following up on the service level at this dealer.  They have also assisted with some outstanding issues.  Dragon Sports certainly did their bit to assist. :thumbup:

StevJam

Sep 19, 2021, 12:29 PM

Great for the future of SA Cycling ! Now Micheal Hirschfeld will have too cycle from his home in Llandudno, to the new office/warehouse in Paarden Eiland.......???? #ebike #giantbikes

Hairy

Sep 19, 2021, 12:34 PM

4 minutes ago, StevJam said:

Great for the future of SA Cycling ! Now Micheal Hirschfeld will have too cycle from his home in Llandudno, to the new office/warehouse in Paarden Eiland.......???? #ebike #giantbikes

Best he avoid death alley, the cycle lane from woodstock station to p/island ... unless he can ride in a group that is.

PhilipV

Sep 19, 2021, 6:20 PM

On 9/17/2021 at 4:53 PM, ChrisF said:

Sounds good ....

 

Now if only they would "invest" in proper workshop staff at their authorised dealers ....

 

 

Such nice bikes.

 

Such cr@p service ....

Authorized dealers are still independent, in a setting where qualifications are a swing and a miss. So it will boil down to Dragons training the workshop staff in stores on Giant products. Which won't be a bad thing.

But you won't service your Suzuki at Mark's Indy and expect Suzuki SA to honor a warranty?

 

That being said, I concur with Bodger above, take your bike to Williams for a Giant issue. 

Zebra

Sep 19, 2021, 6:27 PM

5 hours ago, Hairy said:

Best he avoid death alley, the cycle lane from woodstock station to p/island ... unless he can ride in a group that is.

Or he can try and get a Harbour access card, then he can enter commercial Harbour next to V&A, and exit exactly at Paarden Eiland, maybe he will join me on a ride, and I can give him some ‘Specialized’ advice on how best to achieve this…????

Hairy

Sep 20, 2021, 5:44 AM

11 hours ago, PhilipV said:

Authorized dealers are still independent, in a setting where qualifications are a swing and a miss. So it will boil down to Dragons training the workshop staff in stores on Giant products. Which won't be a bad thing.

But you won't service your Suzuki at Mark's Indy and expect Suzuki SA to honor a warranty?

 

That being said, I concur with Bodger above, take your bike to Williams for a Giant issue. 

what if it is a small issue?

Jewbacca

Sep 20, 2021, 6:34 AM

12 hours ago, PhilipV said:

 

But you won't service your Suzuki at Mark's Indy and expect Suzuki SA to honor a warranty?

 

That being said, I concur with Bodger above, take your bike to Williams for a Giant issue. 

Hasn't a bill recently been passed or proposed that you CAN do this, provided Mark's Indy has the relevant papers and fits genuine parts?

It's a bit different on a bicycle as you cannot warranty a Bicycles motor, you need to take care of that yourself. But faulty parts etc are easily identifiable.

IMHO this is where the whole 'concept store' buy in becomes relevant. If you et terrible mechanic service at a concept store, GIANT as a brand are implicated as it IS up to them to make sure it's up to scratch. 

So use the concept stores, buy into a brand and then see how things go. 

Stand alone shops are accountable for their own work and are not really the responsibility of the brands they sell. How would all the different brands at Olympic divvy up the costs/responsibility of the training and workshop?

Shebeen

Sep 27, 2021, 9:31 AM

12 minutes ago, S&V said:

So a few years ago I owned a Giant Trance X Size Large (the one with the curved top tube) – as was very typical of Giant bikes at that time the bike developed a serious crack between the top tube and the seat tube – I made my LBS aware and within a week the bike was replaced via a warranty claim but the new frame was the Trance X with the straight top tube also size Large (I had to pay R125-00 registration fee). This new bike developed a similar crack within a year but this time around Dragons refused to warrant the bike as I have now become too tall for the bike (if they rejected the claim because I am to fat, I might have understood) – the bike had a 400mm Thompson seat post with about 30mm left before min internal space could be exceeded. Fortunately the LBS helped me by paying 50% for a new Giant frame (used this to upgrade from 26” to 29”) – I still had to pay almost R8k for the new frame – so I build this frame and sold this bike immediately as I had zero trust in Dragon products (and I still don’t have)… Giant for example has a pretty nice gravel bike, but I will not buy it as for sure one cannot trust that Dragons will honour Giant bicycles warranty agreements and for a bicycles of this nature you require the need to be sure that true warranty claims will be honoured without silly reasons for not doing it.

Not really the place for this as it's new management so maybe be a bit more openminded going forward. However I think you'll find a lot of people  have had Giant anthems in particular successfully warranteed by dragons in the past.

splat

Sep 27, 2021, 9:36 AM

17 minutes ago, S&V said:

So a few years ago I owned a Giant Trance X Size Large (the one with the curved top tube) – as was very typical of Giant bikes at that time the bike developed a serious crack between the top tube and the seat tube – I made my LBS aware and within a week the bike was replaced via a warranty claim but the new frame was the Trance X with the straight top tube also size Large (I had to pay R125-00 registration fee). This new bike developed a similar crack within a year but this time around Dragons refused to warrant the bike as I have now become too tall for the bike (if they rejected the claim because I am to fat, I might have understood) – the bike had a 400mm Thompson seat post with about 30mm left before min internal space could be exceeded. Fortunately the LBS helped me by paying 50% for a new Giant frame (used this to upgrade from 26” to 29”) – I still had to pay almost R8k for the new frame – so I build this frame and sold this bike immediately as I had zero trust in Dragon products (and I still don’t have)… Giant for example has a pretty nice gravel bike, but I will not buy it as for sure one cannot trust that Dragons will honour Giant bicycles warranty agreements and for a bicycles of this nature you require the need to be sure that true warranty claims will be honoured without silly reasons for not doing it.

Minimum insert for a Thomson seatpost is in the region of 60 to 70mm.
Not sure what the guideline are for the Giant frame itself.
Perhaps your LBS should have helped you with that (and its probably why they 'helped' you with 50% of the cost)

Kom

May 10, 2023, 4:22 PM

This seems like the right place to ask for an opinion on some work that was done by dragon sports.

Long story short, i asked Giant Cape Town to replace a rim on my Giant Propel (SLR 0 65mm deep section). These wheels have been awesome, but after some damage, decided to replace.

On the 15-Feb i was invoiced R5500 for a complete set of spokes and the rim, but have not felt comfortable with the work done by Dragon who themselves carried out the work.

I got the wheel back after being with them for two weeks, and from the video am slightly disturbed at just how untrue this wheel is.

I asked Gert for comment, and am quite surprised:

"In my view the rim is well within spec. The deviation is slight and mostly the result of imperfections inherent in the complexity of producing carbon rims. The overall dims and wall thickness always have slight variances. The deviation you see there will not impact the ride quality as the centreline is stable."

Any wheel builders out there with experience with the P-SLR product care to comment?

Kom

May 10, 2023, 4:27 PM

Uploaded to Youtube for easier viewing 

Mtree

May 10, 2023, 4:31 PM

@nick_the_wheelbuilder would be the person to ask on this.

For me, personally, that seems a bit off...
 

BaGearA

May 10, 2023, 4:42 PM

I rebuilt a 26 rim onto a hub that doesn't even have the anodizing on it with the same rusty spokes and it looks better than that 

 

*** I don't even true my own wheels , the above was just practice 

tubed

May 10, 2023, 4:48 PM

 

I could have done a better job, doubt that Mr Hirschfeld would be happy with that

nick_the_wheelbuilder

May 10, 2023, 5:42 PM

Without having the wheel in my own truing stand it’s hard to comment and I hate being a keyboard warrior. 

It looks from the video like there’s one spoke that needs an adjustment and that would sort out that small hop, but yes, it’s not perfect. 
Just have it trued, would take any wheel builder 10 min or less. 
 

Something many people don’t realize is how easily a carbon rim can go out of true if a tight tyre is installed. I’ve seen spoke tensions drop over 20% once a tight tyre has been mounted, and the rim goes all wobbly, when previously it was arrow-straight. 
 

It’s more important that all spokes are at the appropriate tension and consistent, and not all over the map. 

Kom

May 10, 2023, 7:57 PM

12 hours ago, nick_the_wheelbuilder said:

Something many people don’t realize is how easily a carbon rim can go out of true if a tight tyre is installed. I’ve seen spoke tensions drop over 20% once a tight tyre has been mounted, and the rim goes all wobbly, when previously it was arrow-straight.

The problem with these wheels is that the nipples are only adjustable from inside the rim, tape and tyre removed. Once the tire goes back on, it seems to develop this wobble, as if the rim itself is defective or too soft.

I’m told the spoke tensions are all checked before the tire  is refitted.

I’d be curious to hear about experience with the p-slr giant wheels, i can’t imagine this is a spoke  issue.

splat

May 11, 2023, 5:26 AM

For interest's sake: What tyres are you running on these rims?

Kom

May 11, 2023, 6:23 AM

53 minutes ago, splat said:

For interest's sake: What tyres are you running on these rims?

These are giant gavia pro tyres, actually bought these after I was told that continental gp5000 tyres i initially supplied were not compatible with the giant rim.

 In hindsight I should have pushed back, although the gp5000 do have a reputation for being super tight.

 I’m more convinced now that the rim supplied by dragon is defective. 

Kom

May 11, 2023, 6:41 AM

13 hours ago, BaGearA said:

I rebuilt a 26 rim onto a hub that doesn't even have the anodizing on it with the same rusty spokes and it looks better than that 

 

*** I don't even true my own wheels , the above was just practice 

***Warning: here comes a rant.***

I gave Jason and Gavin from Olympic cycles a lengthy opinion on how the pride of being a bike mechanic in South Africa seems to have changed to one of complacency and disinterest.

 A few  mechanics even bother with training or certification, it seems to have stopped being seen as an artisanal job, and now one filled by individuals focused on side hustle’s or other “main” interests, while they wrench bicycles by day.

 Few even actually ride bikes themselves.

 The average bush mechanic (read non professional mechanic, but passionate cyclist 😁 ) is in my opinion, levels better in experience and equipment setup.

ChrisF

May 11, 2023, 7:54 AM

1 hour ago, Kom said:

***Warning: here comes a rant.***

I gave Jason and Gavin from Olympic cycles a lengthy opinion on how the pride of being a bike mechanic in South Africa seems to have changed to one of complacency and disinterest.

 A few  mechanics even bother with training or certification, it seems to have stopped being seen as an artisanal job, and now one filled by individuals focused on side hustle’s or other “main” interests, while they wrench bicycles by day.

 Few even actually ride bikes themselves.

 The average bush mechanic (read non professional mechanic, but passionate cyclist 😁 ) is in my opinion, levels better in experience and equipment setup.

 

Two years later, and you seem to share my frustration as per the second post on this thread ..... 

 

 

I LOVE my Giant bike.  But both "authorised dealers" in my area are seriously lacking "quality control" (to put it mildly) in their facilities.

 

 

My bike now goes to a specialist bike mechanic for its major services.

 

 

PS - seems the workshop in Somerset West is good.  The logstics of two return trips for a bike service is just not practical ....

Kom

May 11, 2023, 8:09 AM

12 minutes ago, ChrisF said:

 

Two years later, and you seem to share my frustration as per the second post on this thread ..... 

 

 

I LOVE my Giant bike.  But both "authorised dealers" in my area are seriously lacking "quality control" (to put it mildly) in their facilities.

 

 

My bike now goes to a specialist bike mechanic for its major services.

 

 

PS - seems the workshop in Somerset West is good.  The logstics of two return trips for a bike service is just not practical ....

Thanks Chris, that’s useful to know.

I’m hoping Dragon will come around, but cutting losses and moving on might be prudent.

Huge fan of giant product too, but no doubt that after-sales has gone for a ball.

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