“We're all really excited to partner with Cérvelo-Bigla, the project is an exciting one and it's an exciting time for women's cycling with the establishment of the UCI Women's World Tour and more exposure in the media for women's racing,” said Endura Ltd founder Jim McFarlane.
“We'll be using the riders of Cervélo Bigla as an elite group of high mileage performance product testers to help build our range of market leading performance wear for female riders.”
The company is bringing a lot of innovative techniques into apparel ranges through the work that they've been carrying out with Simon Smart in Drag2Zero's facility at the Mercedes AMG Petronas F1 wind tunnel on aerodynamics, working with gebioMized® on pad fitting system, 3D laser scanning riders and sending athletes into a climate chamber to test fabrics that help keep riders cool.
“We're bringing these developments through to products that are on the market right now for all riders to benefit from, with more exciting stuff to follow,” McFarlane said.
Cervélo Bigla Pro Cycling Team will make its first appearance in the new kit during racing in Omloop Het Nieuwsblad on 27 February.