The FNB Wines2Whales has come a long way since its humble beginnings back in 2009. As the concept has evolved over the last 10 years so has the event, its formula and visual identity – not forgetting of course the distinctive logo. The logo may have undergone many iterations over the years but its fundamental essence has remained unchanged.
To coincide with the event’s 10-year birthday celebrations the logo was given a fresh overhaul to commemorate the milestone. While it represents somewhat of a departure from the previous version’s ornate iconography, the new version pays homage to race founder Johan Kriegler’s original idea which comprised a bike cog as its central theme.
“The logo I initially drafted in 2009 was a lot different to the one we eventually rolled out,” said Kriegler. “It featured a bike cog with a whale fin. FNB W2W Race Director, Hendrico Burger, came up with the wine bottle and whale tail silhouette of the previous logo and it stuck.”
The new logo’s modern aesthetic adds a sophisticated twist to that of the previous version. Not only does it retain the colour palette of title sponsor FNB, the new logo aims to be re-establish its outlook as South Africa’s favourite MTB trails with a focus on fun, enjoyment, participation, gees, history and the notion that everybody gets a medal.
“By keeping the same feel and ethos of its predecessor, the new 10-year version of the FNB W2W logo alludes to the race’s newfound contemporary stance,” said Christo Toua, FNB W2W Brand Manager. “It represents and respects its illustrious history while celebrating the 10-year birthday at the same time, too.”
Keen to race the 10th edition of the FNB Wines2Whales? Well, there are still limited entries available for both the Pinotage (29 – 31 October 2018) and Shiraz (2 – 4 November 2018) races – register now and avoid missing the biggest birthday bash of the year!
