The 35 000 cyclists registered for the 40th edition of the Cape Town Cycle Tour are being challenged to make every kilometre count and raise funds for charity.
The Chaeli Campaign, one of the participating charities.
Developed in conjunction with Cape Argus, Pick n Pay and Momentum, the Cape Town Cycle Tour Fundracer online charity portal allows registered cyclists to create their own custom profile and then to appeal to friends, family and the public to sponsor their ride. In 2016 a pilot project to test the platform raised R70 000 in less than three weeks.
There are 22 charities to chose from, focused on different areas – community, environment and health. “All the charities were specifically chosen so that there is a variety and that, when you donate through the platform, you know exactly where your money is going,” explains David Bellairs, Marketing, Media and Sponsorship director at the Cape Town Cycle Tour Trust.
“We’re hoping it will grow from here, so that one day all charities supported through the Cape Town Cycle Tour will be on this platform,” Bellairs added. “Many people use the Cycle Tour to raise money for their favourite charities. Until now there has been no real way to track exactly, to the cent, how much money is raised for charity through the Cape Town Cycle Tour.”
Any cyclists entered into the 2017 Cape Town Cycle Tour can become a Fundracer and it takes less than five minutes to sign up:
1. Visit the Fundracer Portal : http://ctctfundracers.co.za/
3. Sign up as a Fundracer – registration is free, quick and easy
2. Select a cause to ride for (only charities on the site can be chosen, no new ones can be added)
4. Share your profile link on social media, using the official hashtags: #CycleTour2017, #40Years40Reasons and #CTCTFundracers.
If you are not riding, support a profiled Fundracer riding for a cause, or donate directly to a cause of your choice.
For more information please contact: info@ctctfundracer.co.za.
