Events

Land Rover to be the Official Vehicle Sponsor of the Absa Cape Epic

· By Press Office · 58 comments

Land Rover is the Official Vehicle of the 2015 Absa Cape Epic, it was announced today.

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The legendary all-terrain vehicle manufacturer will supply vehicles to the eight-day mountain bike stage race from 15 – 22 March. Discovery Sport, Discovery and Defender models will be used by the Absa Cape Epic team to traverse the rugged terrain through which the event travels.

“We’re very pleased to have a world-leading brand in Land Rover join the Absa Cape Epic family,” said race founder Kevin Vermaak. “I can’t imagine a better fit: Land Rover points out that one in four people have the ‘adventure gene’, and those same people would typically enter the Absa Cape Epic”.

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“It says such people are ‘hard-wired to explore and discover’ – as are its vehicles and our riders,” said Vermaak.

Land Rover ambassador John Smit, the former Springbok captain, will be amongst the 1 200 riders taking on the Absa Cape Epic this year. Smit, who drives a Range Rover, will be riding the Untamed African MTB Race for the second time. “I’m passionate about my Land Rover and about the Absa Cape Epic: it’s great to see them joining forces,” said Smit.

Richard Gouverneur. Land Rover’s Managing Director for South Africa and sub-Sahara Africa, said: “In 1947 Land Rover set out to create a vehicle that inspired total confidence whatever the terrain. In doing so it ushered in a new generation of adventurers. The partnership with the Absa Cape Epic is a natural progression of that objective.”

“Land Rover has historically been the benchmark for off-road adventure vehicles, and now the Absa Cape Epic does the same for mountain biking,” added Gouverneur. “We’re delighted to be partnering this iconic event”.

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The Land Rovers will be branded in the Absa Cape Epic colours and their ability to cross rugged terrain will help the race in many ways. These include transporting medics, media and race personnel, increasing organisation efficiency and responding to situations that may develop in far-flung parts of the course.

The 2015 race begins with a prologue on Table Mountain, starting from the University of Cape Town, and finishes eight days later at Meerendal Wine Estate in Durbanville.

The Grand Finale at Meerendal boasts live entertainment, a farmer’s market, great food and wine and unmatched scenery. Vantage points will be accessible to the general public and everyone is welcome. Entrance is free.

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Comments

s14phoenix

Feb 12, 2015, 12:59 PM

So are they hoping the mountain bikers will be able to tow home when they break-down???

 

:lol:  :lol: :lol:  

 

:ph34r:

Long Wheel Base

Feb 12, 2015, 1:01 PM

All that oil left on the trails :lol:

GoLefty!!

Feb 12, 2015, 1:06 PM

hope they have lots of spare diffs

Dubsymike

Feb 12, 2015, 1:10 PM

How will they keep up?

GoLefty!!

Feb 12, 2015, 1:37 PM

How will they keep up?

 

 

 

they don't have to cos there's a new one waiting at the bottom of the hill

s14phoenix

Feb 12, 2015, 1:42 PM

they don't have to cos there's a new one waiting at the bottom of the hill

 

Which is already broken :lol:

Hairy

Feb 12, 2015, 1:47 PM

Are the sweepers driving Toyota's?

Ryanpmb

Feb 12, 2015, 1:48 PM

So Toyota's the actual sponsor then...

Ryanpmb

Feb 12, 2015, 1:49 PM

Are the sweepers driving Toyota's?

Argh... beat me to it!

Hairy

Feb 12, 2015, 1:49 PM

So Toyota's the actual sponsor then...

Nah, they will just be driving by and helping out.

Ryanpmb

Feb 12, 2015, 1:51 PM

Nah, they will just be driving by and helping out.

Ultimately they'll get the coverage though - towing all those Landies.

Hairy

Feb 12, 2015, 1:53 PM

Ultimately they'll get the coverage though - towing all those Landies.

And here we thought towing was not allowed in the epic :P

WrightJnr

Feb 12, 2015, 4:47 PM

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Chris NewbyFraser

Feb 13, 2015, 10:43 AM

What those those back markers, who get time barred because they helped push out stranded Landy's from mud patches? Will they have time credited back to them? 

Johny Bravo

Feb 13, 2015, 10:49 AM

Lets hope they have the brains to have other vehicles as backup for the back up vehicles. :ph34r:

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MeridaHFS

Feb 13, 2015, 10:54 AM

With a title like this one we're bound to have some friday popcorn coming up :clap:

worriesnot

Feb 13, 2015, 11:01 AM

Lets hope they have the brains to have other vehicles as backup for the back up vehicles. :ph34r:

 

I bet you the Land Rover guy at least has a smile on his face...

jinne, die Toyota ou lyk asof iemand sy aambei room met tandapasta omgeruil het

GoLefty!!

Feb 13, 2015, 11:04 AM

I CAN SEE THE ADVERT NOW:

 

Picture this.:

A herd of mountain bikers  all hitched up to a disselboom towing a Landy with Dr Evil on the roof cracking the whip.

Johny Bravo

Feb 13, 2015, 11:05 AM

I bet you the Land Rover guy at least has a smile oil on his face...

jinne, die Toyota ou lyk asof iemand sy aambei room met tandapasta omgeruil het

Fixed. I am no Toyota fan either.

s14phoenix

Feb 13, 2015, 1:14 PM

Fixed. I am no Toyota fan either.

 

:lol:  :lol:  :lol:

finallygotabike

Feb 13, 2015, 1:15 PM

a nice new range rover for Kevin Vermaak  :whistling:

s14phoenix

Feb 13, 2015, 1:17 PM

Lets hope they have the brains to have other vehicles as backup for the back up vehicles. :ph34r:

 

And the Nissan Driver is not in hospital because he is out enjoying himself...

 

:thumbup:

Piston ZA

Feb 13, 2015, 1:28 PM

Lets hope they have the brains to have other vehicles as backup for the back up vehicles. :ph34r:

Is the Toyota guy there because his Fortuner rolled over, or did the accelerator pedal in his Camry/ Corolla get stuck causing him to crash?  :whistling:

Johny Bravo

Feb 13, 2015, 1:56 PM

Is the Toyota guy there because his Fortuner rolled over, or did the accelerator pedal in his Camry/ Corolla get stuck causing him to crash?  :whistling:

Maybe. Or he drove past a new Ford Ranger with his Hilux and had a massive heart attack. 

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