Sports and adventure technology retailer NavWorld have announced a three-year partnership with one of South Africa’s top women’s cycling teams.
During this time, they will provide Team Bestmed-ASG with the latest Garmin Sport products as well as training, a warranty service and technical support through all their branches and call centre.
NavWorld CEO Roan Rossouw (far left) with Team Bestmed-ASG riders, from left, Lynette Benson, Nicolene Marais and Sanet Coetzee. Photo: Supplied
“We are passionate about sport and our partnership with Team Bestmed-ASG gives us the opportunity to support one of the best women’s teams in the country,” said NavWorld CEO Roan Rossouw.
“As an exclusive Garmin retail and distribution partner and the only authorised service provider in the country, we will help to keep the team performing at their best.”
He said each rider has received a Garmin Edge 520 bike computer and a Forerunner 230 watch for training off the bike. “This technology will support the team in their various training programmes and throughout the racing season.”
As part of the agreement, the team’s equipment will be kept up to date and they will receive any services they require.
“They also stand to benefit from the latest technology when it hits the shelves,” said Rossouw. He said the team would receive ongoing training on the devices to ensure they get the most from Garmin’s technology.
Brand awareness was also a key component of the sponsorship, he said.
“We are planning on generating a lot of content around the team for our digital and social media platforms. We want to show our customers just what is possible with the right technology at their fingertips.”
Rossouw said the team’s coach could remotely monitor the riders to ensure they train and perform optimally. “This is a great feature as they are usually scattered all around the country.”
Besides retail and service centres in Johannesburg, Pretoria, Cape Town and Durban, NavWorld also have an online store that delivers countrywide.
“From the most basic fitness watch to the more sophisticated multi-sport unit, we truly cater for every adventure,” said Rossouw.
Nicolene
