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Founded in 2016, Sox Footwear has grown from a two person team operating a single machine to one of the industry's biggest players. To keep up with demand, the company now employs 16 skilled staff, utilizing 18 state of the art knitting machines to produce over 15, 000 socks per month for customers around the country.

We’re very excited to collaborate with world-class brands and to be associated with Rush Sports. Their energy, work ethic and knowledge of cycling is truly contagious and we believe this is exactly the partnership we needed to grow the brand. Jacques Pretorius - Sox Footwear Owner

Linking up with Jacques again is extremely exciting. Jacques, Francois and the rest of the Sox Footwear team are an incredibly dynamic and motivated bunch, and having their locally produced product under the Rush Sports portfolio is awesome! Andre van Aarde - Chief Operating Officer