The German Brand Award is an award for successful brand management in Germany. The objective of the award? To discover groundbreaking brands and brand makers to showcase and reward. The recipients of the award are innovative brands, with consistent Brand Management and sustainable Brand Communication that are pioneering in the world of brands and marketing.
The competition is initiated by the German Design Council. The competition is only open to those companies who where scouted and nominated by the German Brand Institute’s Brand Scouts and Expert Panels.
Silverback won the award in the category of “Excellence in Branding”.
This award proves that not only does Silverback design and manufacture some of the most advanced, beautiful, race-winning bikes on the market, we also are at the forefront of brand communication.
What does the German Design Council say?
“A brand. A company. A lot of ingenuity and technical curiosity. Silverback Technologie GmbH looks back on a 12-year success story: a total of 45 years of experience, a global presence in 49 countries, the design of individual product platforms and ground breaking innovations, leading in design and engineering, intelligent suspension technologies and patented technologies. The result is award-winning and race-winning bicycles. Eurobike Award 2011: Scalera Pro, Eurobike Award 2014: Sesta SBC & German Design Award 2016: Sesta SBC.”
About the German Brand Institute
The German Brand Institute was launched to highlight the importance of brand management as a key success factor for companies in a national and international competition. With the German Brand Award, the Institute and the Council developed a unique award for outstanding brand management.