The Elite Store offers consumers a great retail experience with dedicated sections to men and women apparel.


“Becoming an Elite Store shows that we are committed to the brand and that Specialized believes in us as a partner​,​” says Garth Botha, owner of Action Cycles.


“Adding Action Cycles to our list of Specialized Concept and Elite Stores, shows our national commitment to provide the best possible retail experience to our country’s cyclists​,​” sa​id​ Specialized Africa’s retail manager Peet Le Roux.


One of the greatest assets in Action Cycles is their Body Geometry Fit studio. “Specialized strive to help all riders to be the best they can be on their bikes. With the new bicycle fitting studio, the Body Geometry Fit service is now available to cyclists in the Eastern Cape. Garth has employed a registered physiotherapist, that has now been qualified as a Body Geometry Fit technician, to add even more credibility to the fitting service​,​”​ ​Le Roux​ added​.