Cycles4U is situated in the south of Swakopmund in the Industrial area. What started out as a hobby for Alfons quickly became a full-fledged passion and he soon discovered the untapped cycling market in this small yet energetic beach town. “I knew from the start that I had to get Specialized into my store” says Alfons, “The customer base was here but they had to drive 3 hours to Windhoek to get the service they required.” And so in 2017 Specialized launched their second Elite store in Namibia.

Alfons Kiesewetter.

The store is only a few minutes away from some incredible dune riding which the Specialized Fatboy was born for and then there is the majestical ‘Moonscape’ riding on the outskirts of town that will show you a side to mountain biking you have never experienced before. “The unique riding and fast growing cycling community coupled with Alfons’s clear passion for the brand really made this an easy decision for us.” says Bobby Behan, Market Leader of Specialized Bicycles Africa, “We look forward to working with Alfons and his family and growing cycling's base in Namibia”




With a retail space of 160m2 and an additional 40m2 for the workshop, the store is small but its open layout makes it look and feel big. With designated areas for Men’s, Women’s and kids the store covers the riding needs of the whole family. Cycles4U also has a Body Geometry Fit studio where Alfons himself has been trained to get you properly set up on your bicycle. They also have a fully equipped bike studio at the back to help improve fitness levels.


If you find yourself in Swakopmund be sure to visit the team at Cycles4U, stay for a cup of coffee, catch up with the team on all things cycling and possibly even get Alfons to take you out onto the dunes for some flat out fun.