Founder of the company, former professional mountain biker and mechanical engineer, Charles Keey, says Switchback Sports will be tailoring its product offering to meet the needs of South African riders, with a distinct focus on service. Keey believes Switchback Sports’s competitive advantage lies in its ability to adapt quickly to changes in rider preferences as well as in offering meaningful after-sales service. Switchback Sports is proud to announce the signing of exclusive distribution agreements for Easton components and Panaracer tyres in South Africa.

In recent months Easton Cycling has unveiled new and improved cranksets, wheels, cockpits, finishing kits as well as the competitively priced Cinch bottom-bracket based power metre that will appeal to the South African road and growing gravel markets.

ccs-62657-0-15973800-1511161890.jpgEC90 Aero.

ccs-62657-0-47661000-1511161641.jpgCinch Power Meter.

Panaracer Tyres makes a welcome return to South Africa. With over 65 years of experience in manufacturing, Panaracer develops and produces every tyre in Japan. The company also produces many tyres under licence for niche brands who understand the advantages of Japanese craftsmanship.

Panaracer GravelKing SK.

Switchback Sports will be focusing their energy on servicing the market with Panaracer’s range of road, commuting and gravel tyres. In the fast-growing gravel segment, Panaracer’s GravelKing SK tubeless tyre has proved to be incredibly versatile and resilient to punctures, making it perfect for South African conditions. Keey demonstrated this by winning the inaugural 404km Karoobaix using a set of GravelKing SK tubeless tyres – 700x43C up front and 700x38C at the rear.

Charles Keey won the inaugural 404km Karoobaix.

Switchback Sports’s range of Easton and Panaracer products will be available countrywide from a growing network of retailers. For more information visit or email