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Silverback Partners with Volvo to launch 2018 Racing Team

· By Press Office · 0 comments

Silverback will be joining forces with Swedish automaker Volvo Cars in South Africa in partnership with a cycling team for 2018. Silverback and Volvo Cars are both global companies, with Silverback selling in over 52 countries and Volvo Cars in 90 countries worldwide.

These two award-winning brands aim to create an environment for athletes to grow as well as compete at the highest level within the sport of cycling.

Cycling is one of the fastest growing sports in the world and with Volvo’s strong focus on lifestyle and safety, this partnership is the perfect fit. We’re excited to be part of an initiative that gives young athletes the opportunity to compete in world-class cycling events.
Greg Maruszewski, MD Volvo Car South Africa

Team Silverback Volvo will consist of 5 men and 3 women, hailing from different regions within South Africa.

You will be able to see team Silverback Volvo at most of the XCO and XCM events, with Momentum Health Tankwa Trek and ABSA Cape Epic being two key events to look out for in the coming months.

ccs-62657-0-84276000-1518012130.jpgMatthew Keyser, Shaun-Nick Bester, Tiffany Keep, Luke Moir, Frankie du Toit, Henry Liebenberg, Jaco Pelser, and Team Manager, Marthinus Kruger.

Team Silverback Volvo is eager to support the younger generation and help them become the best they can possibly be.

The youngest up and coming team member is Luke Moir (15). Moir will be representing the team at the majority of the XCO events, but also Enduro events like SA Champs showing off Silverback’s new long travel bicycle 2018 SILVERBACK SLIDER LT.

Following Moir is Henry Liebenberg (19), silver medalist at African Champs u/23, and Matthew Keyser (19) XCO specialist also showing some good results in the longer races by taking 2nd overall at the 2017 Karoo to Coast.

Coming from a two-year program in Portugal, where he rode for a continental road team, Shaun-Nick Bester (26) will mainly focus on the big stage races for the year, starting with the Momentum Health Tankwa Trek on the 9th February. By his side will be Jaco Pelser (22), who is back in South Africa after spending the 2017 season riding for a Spanish road team. Bester and Pelser will be racing the 2018 SESTA SBC, award-winning dual suspension bike at this event, and following the Momentum Health Tankwa Trek is the Globally recognized Absa Cape Epic.

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Representing the ladies we are proud to have Yolande de Villiers, Frankie du Toit and Tiffany Keep on board. Du Toit and Keep are the current SA XCO champions in their respective age categories, u/23 and junior ladies. They will be competing in the up and coming SA MTB Cup Series XCO #1 event in Stellenbosch (junior world series) on the 3rd of Feb. Du Toit’s race weapon of choice will be the 2018 SESTA SBC where Keep has chosen the SUPERSPEED SBC 2018.

Completing the team will be Yolande de Villiers, who needs no introduction to the mountain bike community. De Villiers started off the racing season with a solid 4th place at the Momentum Health Attakwas extreme on the 20th of January 2018. The next event for De Villiers will be at the Momentum Health Tankwa Trek on the 9th of February where she will be partnering with Silverback OMX rider Mariske Strauss.vDe Villiers will be competing a great deal of the racing season on the race-winning 2018 SESTA SBC.

Follow the team on the Team Silverback Volvo website here or media.silverbacklab.com/sb-racing.

The Team

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The riders will be using the race weapon of their choice, either Silverback’s SESTA SBC or SUPERSPEED SBC.

Team Silverback Volvo will be powered by Silverback’s Superbike Technologies Group, which consists of a digital crew, a film crew, photographers, social media representatives and managers.

The Volvo XC90 will be the official support vehicle for the team at the beginning of the season, joined by the new Volvo XC40 and the All-new Volvo XC60 once introduced locally in April and August respectively. This will ensure that the team will travel in luxury and safety over any terrain. The cars will be equipped with roof racks and bike racks and, together with the ample amount of space for the riders, will provide a comfortable drive too.

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Partners

The team will also be supported by Best4Sports Nutri on, VYE Cycling apparel, Uvex helmets and Squirt.

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With the new year, comes a new name…

After three years of support from Silverback Bikes, in 2018 Silverback became the title sponsor of OMX and together we form Silverback OMX Pro Team.

It is exciting to have this level of partnership with a brilliant bike brand, and we look forward to further developing the relationship we have.
Paul Beales

Furthermore, both Silverback and OMX share a passion “to be the best in class”. We believe that the combination of Award-Winning bicycles and a Pro-Cycling team offers a unique sporting platform for Silverback OMX Pro Team to be the best we can be.

Whilst the name changes, the management and the goals of the team remains the same. OMX has a unique history, growing from a few local guys to a World-class race team. This heritage is something they are hugely proud of and hold close to their hearts.

Partners

The team will also be supported by Schwalbe, Spiuk, Prologo, Cadence, Squirt, Asterion and Ceetec.

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Management

Silverback OMX Pro Team will be managed by Paul Beales.

Read more about Silverback OMX Pro Team, upcoming events and our partners on media.silverbacklab.com/sb-racing

Team members are being released systematically on OMX’s social media – so a good idea to give them a follow on twitter @omxproteam or on Instagram @omxproteam

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