Where it all began

Like winemaking, cycling demands a balance of passion, flexibility and a relentless desire to discover more. So, when Nederburg entered into a professional sponsorship agreement with Team Dimension Data for Qhubeka after the team’s first successful 2015 Tour De France ride, the partnership made perfect sense.

But Team Dimension Data for Qhubeka aren’t just any cycling team. They ride for a cause. They ride for Qhubeka; a South African non-profit organisation, established in 2005 by Anthony Fitzhenry. Together Qhubeka and Nederburg believe that bicycles change lives, and you too can be part of the change.

Working together to move people forward

Qhubeka is an Nguni word meaning “to progress” or “to move forward”. A fitting name, as Qhubeka provides bicycles to connect people to schools, clinics and jobs. In communities where transport is limited and access would otherwise be restricted, these bicycles help people travel faster and further, and to carry more. By literally moving people forward, bikes act as tools for positive change.

People “earn” bicycles through various programmes, like Qhubeka’s Learn-to-Earn Programme where children are rewarded for improved school attendance. People can also receive bicycles through improving their communities, the environment, getting involved in sports or providing healthcare and disaster relief to those in need.

Qhubeka’s involvement in communities is sustainable, as these high-quality bicycles are produced at local assembly facilities by community members who’re trained as mechanics. Nederburg is home to one of these facilities. Here, 5 000 bicycles are produced to international standards every year. Each comes equipped with a helmet, pump, cable-lock and utility tool to ensure a safe and long-lasting relationship between bike and owner.