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Leading global sports brand Rudy Project celebrated its 30th birthday this month with the announcement of a R3.5-million investment in the Bestmed Tour of Good Hope. Click here to view the article

http://i9.cmail2.com/ti/j/E1/3D5/F9D/194019/images/asg_news2.png .............................................................................................................................................................. http://i1.cmail2.com/ei/j/3E/D2D/B15/csimport/EventsTralyxBanner.082127.jpg .............................................................................................................................................................. RUDY PROJECT ANNOUNCES BIGGEST PRODUCT SPONSORSHIP EVER FOR A ROAD CYCLING TOUR IN SOUTH AFRICA http://i3.cmail2.com/ei/j/3E/D2D/B15/csimport/NewPicture6.080520.png Leading global sports brand Rudy Project has made an incredible sponsorship commitment to South Africa’s flagship road cycling stage race, the Bestmed Tour of Good Hope. The Italian eyewear manufacturer has made a phenomenal pledge of R3.5 million in product sponsorship to the event, which represents the ultimate event endorsement and the largest of its kind in road racing on the African continent. The Rudy Project sponsorship will directly benefit all riders who complete the race, which takes place from 29 February to 4 March 2016, with every finisher being rewarded with their own set of Rudy Project Tralyx eyewear - and the privilege of becoming part of cycling event history. To join the ranks of the most exciting race of the year, make sure to enter before November 30th 2015. The field is limited to 1000 riders and 550 riders have already signed up. Event info is on www.tourofgoodhope.co.za. Click here to view the new Tralyx! With our pro teams and events catapulting onto the world stage, South African cycling is gathering momentum and a global reputation for excellence. This unprecedented investment into South African cycling by Rudy Project is a testament to the fact that the Western Cape is fast becoming a favourite destination for cyclists from all over the world and underlines the prestige of the Bestmed Tour of Good Hope. The Bestmed Tour of Good Hope has captured the imagination of cyclists from across the globe, and for good reason. The event has set a new benchmark in road stage racing, offering an array of different riding bunches from elite all the way to the Grumpy Old Men bunch in one of the most beautiful settings in the world. The event also provides for one of the most competitive amateur team competitions in the sport, encompassing a team time trial (limited to participants in the amateur team competition) and four road stages. Having celebrated its’ 30th birthday earlier this month, Rudy Project boasts with three decades of experience in creating top-of-the-range sports products worn by elite athletes in events across the globe. Their latest groundbreaking invention, the Tralyx sports glasses, debut as the eyewear choice of victorious athletes at the Tour de France and in Iron Man competitions earlier this year. These glasses are revolutionising the face of competitive eyewear. About Rudy Project Tralyx: Bringing together a wealth of experience in optical and sports technology, the Tralyx represents a new standard in optical design. Literally “sculpted by the wind”, the cutting edge design - created using a light and flexible grilamid frame - ensures the ultimate in aerodynamic efficiency. The new and unique PowerFlow™ ventilation system reduces fog and provides visual clarity in all conditions. Comfort for the wearer is assured thanks to breakthrough Adaptive Tips™ which benefit from an inner bendable steel core, allowing the front portion of the tip to very easily adjust and create a custom fit. Moreover, the addition of a unique safety fold-in-hinge eliminates any sharp edges builds on the safety prioritization, which is so integral to Rudy Project products across their ranges. The Tralyx also utilises tried and tested Rudy Project features such as Ergonose bridges and ImpactX™ shatter-proof lenses resulting in the ultimate mix of new and old innovations for a product guaranteed to stand the test of time. Race Office: Call 076 621 1807 or email eventsupport@asgworld.co.za .............................................................................................................................................................. PAARL MTB CLASSIC FINAL EVENT OF BESTMED NATIONAL MTB SERIES http://i4.cmail2.com/ei/j/3E/D2D/B15/csimport/PaarlMTB_500x740mm-page-001.080825.jpg CONQUER THE PAARL MOUNTAIN! THE PAARL MTB CLASSIC, WHICH TAKES PLACE ON 22 NOVEMBER, IS THE FINAL EVENT IN THE BESTMED NATIONAL MTB SERIES. FOR SERIES INFO, CLICK HERE FOR EVENT INFO. CLICK HERE .............................................................................................................................................................. SOUTH AFRICA'S MOST BEAUTIFUL RACE The second edition of the Liberty Cape Winelands Encounter is scheduled for 15-17 April 2016. To view a preview video of the race, click here. For more info go to www.capewinelands.capetown. http://i5.cmail2.com/ei/j/3E/D2D/B15/csimport/Cape-winelands-logo-2015_liberty.122823.jpg .............................................................................................................................................................. http://i6.cmail2.com/ei/j/3E/D2D/B15/csimport/pagina2.123442.jpg TOUR OF GOOD HOPE FEVER! CLICK HERE TO ORDER YOUR TOUR OF GOOD HOPE REPLICA JERSEYS! http://i7.cmail2.com/ei/j/3E/D2D/B15/csimport/BergenDalelogo.081436.jpg ENTRIES NOW OPEN FOR THE WEST RAND'S BIGGEST CYCLING WEEKEND! CLICK HERE TO ENTER. http://i8.cmail2.com/ei/j/3E/D2D/B15/csimport/SondelaSuperClassic.081706.jpg BELA BELA, SITUATED JUST 45 MINUTES FROM PRETORIA, PRESENTS THE BACKDROP FOR ONE OF SOUTH AFRICA'S FASTEST GROWING ROAD RACES. CLICK HERE TO FIND OUR MORE ABOUT THE SONDELA SUPERCLASSIC. .............................................................................................................................................................

Now offering a Tour of Good Hope Limited Edition Tralyx!! The ultimate Event Endorsement Good Hope GOLD The latest feather in the BestMed Tour of Good Hopes’ race cap is a record-breaking sponsorship deal with global sports brand Rudy Project. Having celebrated its’ 30th birthday earlier this month, Rudy Project had 3 decades of experience creating top-of-the-range sports products worn by elite athletes in events across the globe. The BestMed Tour of Good Hope has been grabbing the attention of cyclists from across the globe, and for good reason. Offering unique opportunities for riders of every level and style, such as the brand new amateur teams time trial; fantastic individual and team prizes from a range of sponsors; a seeding event for the Cape Town Cycle Tour; and a location in one of the most beautiful and most esteemed cycling regions in the country; it’s not hard to see why this race is being considered the golden cycling event of the year. Entries still available>> Not participating? You can also BUY your very own pair!>> Fuel for champions. Now train with them! Celebrating their role as a sponsor for the upcoming Bestmed Satellite Road Classic, High5 is giving you a chance to win a weekend away with the infamous Team MTN Qhubeka at their spring training camp. That’s 3 stunning days of cycling alongside the pro’s, taking place in Clarens from 23-25 October 2015. To be entered into the draw simply enter the Bestmed Satellite Road Classic, and purchase a High 5 Racepack on the ASG Events website. Entries for the competition close on 6 October 2015 (the same day as entries close for the race). Enter Today!> BUY HIGH5 ONLINE> Get a bike to go with that training camp... Buy your Gran Fondo K8 in the next 30 days and get Spring MTN training Camp in Clarens free. There has never been a better time to purchase a Dogma K8, LIMITED STOCK OF SPECIAL GRAN FONDO K8’s are still available, however only a few are left. To be entered into the draw you need to purchase a PINARELLO K8 Gran Fondo at R159 000 incl. through participating Pinarello Dealers. Entries for the competition close on 11 October 2015. Find your nearest dealer>> Tour of Good Hope Rider Exclusive Free bike transportation with the purchase of a Scicon AeroComfort 2.0 TSA bike bag. With the purchase of a Scicon AeroComfort 2.0 TSA bike bag, you are entitled to the exclusive bicycle transport service facilitated by Scicon. All you need to do is to pack your bicycle, book collection and we will take care of the rest, making sure your bicycle is assembled at the event. Let Scicon provide you with ease of mind, so that all you have to do is to worry about the finish line. Scicon provides all ASG Events participants with complementary bicycle assembly assistance (if required), no matter how you transport your bicycle to the event. Dedicated Scicon staff will provide you with mechanical support to get your bike assembled. Bicycle stands will be available for your own bike maintenance needs on site. Read More>> #PackSafeRideFast. Visit SciconOnline>

Leading global sports brand Rudy Project has made an incredible sponsorship commitment to South Africa’s flagship road cycling stage race, the Bestmed Tour of Good Hope. The Italian eyewear manufacturer has made a phenomenal pledge of R3.5 million in product sponsorship to the event, which represents the ultimate event endorsement and the largest of its kind in road racing on the African continent. The Rudy Project sponsorship will directly benefit all riders who complete the race, which takes place from 29 February to 4 March 2016, with every finisher being rewarded with their own set of Rudy Project Tralyx eyewear - and the privilege of becoming part of cycling event history. To join the ranks of the most exciting race of the year, make sure to enter by November 30th 2015. The field is limited to 1000 riders and 550 riders have already signed up. Event info is on www.tourofgoodhope.co.za. With our pro teams and events catapulting onto the world stage, South African cycling is gathering momentum and a global reputation for excellence. This unprecedented investment into South African cycling by Rudy Project is a testament to the fact that the Western Cape is fast becoming a favourite destination for cyclists from all over the world and underlines the prestige of the Bestmed Tour of Good Hope.

Hi there Left my helmet & sunglasses at BP Broadacres this morning, about 9 a.m. (Monday 6 April). The helmet is a black Scott Wit, and the sunglasses are white Rudy Project with photochromic impact x lenses. Anyone possibly pick them up? Thanks, Pete

So I want to get decent riding glasses that I can see out of, meaning I need a prescription. Unfortunately spending the money on getting prescription Oakley lenses is too costly for me (My medical aid won't help, I'm on a low level). So after looking into it I'm thinking of Rudy's with RX inserts. My question is where can I get the, and at what cost roughly (I understand it varies with strength). Also does anyone know where to get authentic Rudy lenses in KZN? The website gave me no luck on dealers.

Kudos to ASG for the no questions asked manner in which my lens warranty claim was handled. Excellent backing. It's pays to buy a brand that comes with excellent after sales service.

Buy either a Wing 57 or a Windmax Rudy Project helmet, and you could win an Ironman 2015 entry! Available at any of our dealers, or when you buy online at www.rudyproject.co.za. Simply send us your proof of purchase to enquiries@asgworld.co.za.

Hi, Looking to buy a gift for someone who does mountain biking. I am confused if I should go Rudy Project, Adidas or Oakley??? I am swaying towards Rudy Project but now Rydon or Agon? I cant find the difference online? Are Photo-chromatic lenses a good idea? Would really appreciate any help