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Innovative Toyota RAV4 website trades your mouse for a mountain bike


Matt

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In their own words Toyota's new RAV4 "is built for outdoor adventurers". So instead of browsing their website online. At your desk. With a mouse. Why not browse it on a 1.8km track on a mountain bike? If you like bikes and tech I'm sure you'll appreciate this innovative campaign. Take a look...

 

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thats awesome, anyone know if its still setup to perform like a web site or if it was for a specific day only?

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Hi DaddyG, at the moment we only ran the activation for a couple of days earlier this year, so it's not up anymore.

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Hi DaddyG, at the moment we only ran the activation for a couple of days earlier this year, so it's not up anymore.

i demand a do over....... i didn't get an invite to play :whistling:

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that's pretty cool..was it an original idea?

 

interesting they used wooden boards and not wireframes(he he)

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We will do our best to invite you next time:)

 

@Shebeen, yup, it was an original idea, it just seemed to make sense to create an outdoor website for the outdoor adventurer:)

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