News bot Posted June 24, 2015 Share The Union Cycliste Internationale (UCI) today unveils a new brand identity to help modernise the image of the organisation. A new logo is central to the update. Click here to view the article Link to comment Share on other sites More sharing options...
T-Bob Posted June 24, 2015 Share Well that is really taking the fight to the major issues in cycling today. Looks better but honestly there are bigger things that need attention in the sport. Link to comment Share on other sites More sharing options...
udxcob Posted June 25, 2015 Share Agreed Link to comment Share on other sites More sharing options...
CAAD4 Posted June 25, 2015 Share I didn't know that there was a Saffer politician running the UCI... Link to comment Share on other sites More sharing options...
Stretch Posted June 25, 2015 Share Bigger picture gents "When we think about re-branding, our first thoughts tend to go to the customer. What will they think? How can we best communicate our mission and our products with this re-brand? But for a re-branding effort to truly succeed, we must also pay attention to everyone within the organization. After all, a brand’s roots are in its people.Re-branding means transition, and transitions are all about people and emotions — the tricky stuff. As enthusiastic as people can get about a new look, the re-branding process can create confusion, anxiety and insecurity.A re-brand is usually a symbol of a greater organizational change. Many times, a re-brand comes as a result of new ownership or new leadership. Other times, it’s a necessary evolution to stay competitive in the marketplace. Whatever the reason, re-brands are usually not just change for change’s sake. They symbolize something bigger. But by going into the process with a full understanding of how to manage the transition, you will give your re-brand the best chance for success. To really get your people behind your new brand, you need to remember they will have to: (1) say goodbye to something (the old brand); (2) go through a period where they are unsure of what exactly is changing and what isn’t; and (3) understand and embrace the new beginning. Leading your organization through this three-step process will accelerate your employees’ adoption of the new brand and help your organization reap the benefits of its updated brand identity." Danger Dassie 1 Link to comment Share on other sites More sharing options...
rock Posted June 25, 2015 Share how about a refreshed stand on doping? Link to comment Share on other sites More sharing options...
RocknRolla Posted June 25, 2015 Share yawn.... Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now