Jimmy 2.0 Posted April 20, 2016 Share Hi hubbers. I am a first year sport management student studying at NMMU. Sport management is based of your chosen sport discipline and mine is cycling. I have been given an assignment regarding my sport. The question is, How would you market your sport in South Africa to increase the number of participants, sponsorship's and viewership to your sport. I would just like to get your guys opinion on what you would do to market cycling in South Africa. Looking forward to seeing what your guys thoughts are. thanks Link to comment Share on other sites More sharing options...
ByronH Posted July 16, 2018 Share Hi hubbers. I am a first year sport management student studying at NMMU. Sport management is based of your chosen sport discipline and mine is cycling. I have been given an assignment regarding my sport. The question is, How would you market your sport in South Africa to increase the number of participants, sponsorship's and viewership to your sport. I would just like to get your guys opinion on what you would do to market cycling in South Africa. Looking forward to seeing what your guys thoughts are. thanks For me, riding a bicycle is split into two major classes in South Africa... the haves and the have nots. 1) The haves pride themselves on buying equipment exceeding R20000... fancy bikes, helmets, gloves, glasses, cleats, GPS's you name it... They look the part even if they just weekend warriors. 2) The have nots use a bicycle (in various states of disrepair), and every now and then, a badly fitted helmet to get to work, conduct their livelihood and transport goods around... Most of our marketing of cycling only makes sense, and appeals, to between 5 and 10% of people in South Africa actively cycling (the haves)... Even our 'South African' brands like Pyga, Momsen, CapeStorm, FirstAscent are mostly out of reach for most South Africans riding bicycles.. So, how do you reach the 'have nots' and instil a love of cycling in them? And a respect for what South African cycling brands can do for them? Oldtmr 1 Link to comment Share on other sites More sharing options...
Jase619 Posted July 16, 2018 Share General notice that this thread was originally started in 2016, we didn't bother to help out then, so no real point in doing that now DJR, Vetplant and Mojoman 3 Link to comment Share on other sites More sharing options...
Oldtmr Posted July 16, 2018 Share General notice that this thread was originally started in 2016, we didn't bother to help out then, so no real point in doing that now Blame it on the BOT Odinson and Vetplant 2 Link to comment Share on other sites More sharing options...
ByronH Posted July 16, 2018 Share General notice that this thread was originally started in 2016, we didn't bother to help out then, so no real point in doing that nowHaha just spotted that now. Sent from my F5321 using Tapatalk Link to comment Share on other sites More sharing options...
Bateleur1 Posted July 16, 2018 Share General notice that this thread was originally started in 2016, we didn't bother to help out then, so no real point in doing that now If you have not noticed it yet, it is the year of thread revivals on the Bikehub this year. DJR 1 Link to comment Share on other sites More sharing options...
Kranswurm Posted July 16, 2018 Share General notice that this thread was originally started in 2016, we didn't bother to help out then, so no real point in doing that nowHa ha ha!!! Link to comment Share on other sites More sharing options...
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