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Virgin Active Signs as Ride Joburg Title Sponsor


Matt

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Faces Africa, the company behind the world’s second-largest timed cycling event, 947 Ride Joburg, are excited to announce Virgin Active as the race’s new title sponsor. The initial three-year deal sees the flagship event, along with its mountain bike and the children’s ride subsidiaries, become the Virgin Active 947 Ride Joburg. For event entrants, this […]

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Pity it doesnt bring the entry fee's down, but probably increase the spam emails. 

Kudo's to them getting a new title sponsor none the less

 

@Matt check your website address for ridejoburg.co.za in your link

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Virgin Active how about using some of the budget to actually replace the utterly destroyed and second hand machines and equipment in your gyms rather than sponsoring a race? Seems like a better use of resources to a paying member of one of your clubs

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Good on them, no small feat to sign a title deal like and partner with other events as part of an integrated strategy. 

Specially when taking into account that Advendurance/Faces took ownership of the event right in the middle of a pandemic and restrictions that screwed the events industry into a hole. Obviously not beyond reproach and no doubt there will be valid critique as well as reactive whining. But on the whole, a positive step forward that should hopefully see a trickle down effect for others.

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On 7/5/2022 at 6:43 PM, thebob said:

Virgin Active how about using some of the budget to actually replace the utterly destroyed and second hand machines and equipment in your gyms rather than sponsoring a race? Seems like a better use of resources to a paying member of one of your clubs

Couldn't agree more. 2 years ago I joined Vitality to spinn and swim at a Virgin Active. The pool was nice but the spinn bikes were stuffed as in BB's shot.

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This is great news! I'm glad for the Faces group... Keep in mind that during COVID these race organisers weathered a big storm, and Faces were bold enough to refund any canceled event in full. 

I will celebrate any sponsorship for them. Tough times past with some headwind ahead, this is good for the cycling and events industry. 

Cheers to a successful event!

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