Guest Big H Posted March 15, 2007 Share From RBR:- SRAM will soon be offering lightweight time trial bar-end shift and brake levers. The full carbon set is reported to come in at 237 grams -- 138g for the shifters, 99g for the levers. The rear shifter is designed to work specifically with SRAM Exact Actuation rear derailleurs (Force or Rival), according to a report in Bicycle Retailer and Industry News. SRAM claims it's "the perfect system for the complicated cable routing of TT bikes. What it means to the rider is easier setup and maintenance along with perfect shifts." Due at bike shops in late spring, the SRP is $118 for the levers and $195 for the shifters. Link to comment Share on other sites More sharing options...
narra Posted March 15, 2007 Share On that story: http://www.xtri.com/features_display.aspx?riIDReport=3988&CAT=24&xref=xx Ford Ironman Champion Michellie Jones rides SRAMBy Michael Zellmann3/9/20072006 Ford IronmanWorld Triathlon Champion Michellie Jones will Make the Leap to SRAMForce drivetrain componentry for 2007-2008. Jones is originally fromSydney, Australia, but now lives and trains in Carlsbad, CA. Her fullSRAM Force equipped Felt includes SRAM?s newly introduced full carbonTT bar end shifters and brake levers. She recently was on-hand at theAmgen Tour of California (US) when the new componentry was unveiled toNorth American media. http://www.xtri.com/c/cnt/up/img_rep_3988_1.jpgJoneswill be the first of numerous big name triathlon athletes to ride SRAM.?We see a great opportunity in multisport, these athletes have beenunderserved in their drivetrain choices for years, and Michellie Jonesis a tremendous athlete and representative,? added David Zimberoff,SRAM?s Global Marketing Director. The World Champion had herchoice of componentry and made her decision to ride SRAM for severalreasons, noting most importantly that, ?SRAM listens to athletes anddevelops products with athletes. It?s nice to work with a company whorespects my feedback.? Jones(37) praised the elegant and precise function of the gruppo. ?I reallylove my new SRAM gruppo, they?ve raised the bar of how componentryshould work. The TT componentry is such an improvement over the currentoptions, it?s just so precise. You shift and you are in the gear you?vechosen, there?s no in-between. And at only 237grams it really improvesmy ability to handle my bike. And the brakes are not only aerodynamicbut they have real stopping power. My new bike equipped with SRAM is aserious advantage.? Jones expects to race nearly a dozen timesin 2007 aims to defend her Ironman World Championship title in October,her first race will be the Florida 70.3 in May. She has won threeIronman competitions in her career, finishing second in Hawaii in 2005.Jones was also the ?92 and ?93 ITU World Champion and is an OlympicSilver medalist. Additional sponsors include: AmericanInterbanc, Newton, Rudy Project, Felt, Motor Tabs, GU, Zipp, Speedplay,Fizik, portsQuest, and 2XU. For more information contact SRAM Road PR Manager Michael Zellmann at mzellmann@sram.com. Please visit SRAM.com Link to comment Share on other sites More sharing options...
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