“We are extremely excited about the market opportunity in Southern Africa,” said Chris Frank, Bonk Breaker co-CEO & Chairman. “The large and growing active lifestyle community and world class sporting events provide a perfect fit for Bonk Breaker’s nutrition bar lineup. Most importantly, our distribution partner, MCNS Group, has a proven history of success in the sports nutrition space. With their shared passion for Bonk Breaker products we know that the partnership will be a successful one.”

“The initial customer response to Bonk Breaker has already been fantastic,” says Marc Smith, co-owner of MCNS Group. “With the thriving endurance community in South Africa, the market demand for the bars has been extremely high.“

“We’re thrilled with the opportunity to provide a premium nutrition product to our discerning, health-conscious and rapidly expanding customer base,” said Gary Muller, Brand Manager at MCNS Group.

The strategic relationship with MCNS Group will go well beyond sales to include substantial on-site event activation in support of South Africa’s burgeoning endurance sports event calendar and the flourishing interest in health and fitness in the region. Initial Bonk Breaker product offerings will include four energy bar SKU’s and two flavors from the brand’s growing protein bar range.

The expanded distribution to Southern Africa bolsters Bonk Breaker’s status as one of the world’s premier sports nutrition manufacturers, adding to the company’s already powerful presence in the United States, Canada, Australia and New Zealand.

About Bonk Breaker

The Official Nutrition Bar of IRONMAN, USA Cycling and the USA Cycling Team, Bonk Breaker was honored as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitor” magazine for the fifth time in 2013. Co- founded by Jason Winn and Chris Frank, both elite-level athletes in their own right, Bonk Breaker’s mission is to be the nutrition bar of choice for weekend warriors, families and world-class athletes alike–anyone hungry for the best tasting, freshest and most nutritious energy and protein bars on the planet. The Santa Monica, Calif.-based company’s quest began in 2006 when Winn and his mother baked the first peanut butter & jelly bar in Mama Winn’s kitchen and continues today with an ever-expanding lineup of products and flavors combining all-natural real food gluten, dairy and soy free ingredients. Whoever you are, Bonk Breaker has a bar for you–fresh from the oven. Visit Bonk Breaker at