To effectively address existing opportunities in Southern Africa, BMC, the Swiss, premium performance, cycling brand has taken an important step and launched its own subsidiary in that market. Growth is a key strategic goal for BMC and investing in a strong, service-oriented South African retailer network is paramount to strengthening the brand in the region. The Southern African region is now being serviced by a committed team of sales professionals out of BMC’s own Johannesburg-based office. Click here to view the article
