The South African sports retail industry was given a significant boost when Royalty Sports, previously known as The Bicycle Company, who are the Cape Town based official distributors of the leading sports product brands Trek Bicycles, Bontrager Cycling Accessories, Craft SE sports apparel and Hoka One One running shoes into Southern Africa, announced that London listed private equity company, Craven House Capital plc had purchased a 49% stake in its company. The Trek and Craft SE corporations have signed long term deals with Royalty Sports to market and distribute their products into Southern Africa. Click here to view the article
