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  1. South African distribution company PureMotion Sports has added Factor Bikes and Black Inc. components to their brand stable. PureMotion Sports will act as the local agency on behalf of the British brands. Click here to view the article
  2. PureMotion Sports was founded in 2013; since its inception, it has acted as an agent on behalf of some of the most desirable cycling brands in the world, including POC Sports, Skratch Labs, Morvelo, and Lake Shoes. The South African company is proud to announce that it has added Norfolk-based Factor Bikes and Black Inc. to its stable of brands. PureMotion Sports’ mission is to offer high-quality, premium sports goods and accessories to the outdoor sports industry. The company’s goal is to expand business through cultivating close relationships with various stakeholders in the cycling industry; through this process, PureMotion Sports has secured the distribution rights for, arguably, one of the most lust-worthy bike brands on the current market: Factor. Factor Bikes, a brand many have only seen online until recently, was conceived in 2007 from a commitment to innovation, speed and performance through advanced engineering. The first Factor Bike, the FACTOR001, turned heads when it hit the streets in 2009 thanks to its beauty and unique sophistication. Now, some 12 years on from that ground-breaking machine, Factor Bikes are a more common sight at WorldTours as they’re ridden by the likes of Chris Froome and the Israel Start-Up Nation Team. While the streets of South Africa have been graced by a select few Factors laden with Black Inc components, PureMotion Sports’ agency will see this brand rise to new heights in South Africa. Black Inc, when compared to Factor, may be a slightly lesser-known brand to South African cyclists, but those who’ve gazed longingly at Factor bikes would have spotted the component brand adorning the machines. Using the best materials, craftsmanship and passionate engineering, Black Inc strives to create the highest level of wheels and components for cyclists everywhere in the world. All products are created in the brand-owned manufacturing facility, which allows for countless hours of research and development, and product testing. Black Inc’s prduct range spans from bar tape to bottle cages; seatposts to stems and bars, and, of course, world-class carbon wheels. Recently, Black Inc components have been proven on the WorldTour stage when Israel Start-Up Nation tackled the 2020 Tour De France. This was not the only occasion they stepped up to the WorldTour, however. At the 2020 Giro d’Italia, Alex Dowsett soloed to an emphatic victory on Stage 8 aboard his Factor, kitted out in Black Inc components. “We are incredibly excited to add these two amazing brands to our business,” explained PureMotion Sports General Manager Robin Moore. “Both Factor and Black Inc have that lust ‘factor’ that we, as discerning cyclists, all dream of; there’s no better feeling on the bike than having a fellow cyclist compliment your machine, and let’s be honest, how could you not compliment a Factor? We would like to thank Mark Nel, from Alpine Sports, for all he has done for Factor in South Africa to date. Mark’s efforts have laid the groundwork for the brand to excel under our agency.” For more info and to find your nearest dealer, please contact PureMotion Sports at sales@puremotionsports.co.za
  3. It's nearly Christmas and we know some of you have been putting off the dreaded mall visit, we don't blame you. So why not take a browse through our online Morvelo catalogue on the PureMotion Sports website to see if there is anything you like or care to buy for your cycling-obsessed loved ones. To help you make the right decision we've pulled out the very best items based on style, design, price and feedback from our ambassadors, showcasing it here for your convenience. Remember to get those orders in before 19 January!! Best Jersey Morvelo Bluegrass Jersey - R1350 -------------------------------------------------------------------------------------------------- Best Jacket http://www.wigglestatic.com/product-media/6360116538/Morvelo-Women-s-Plan-B-Race-Cape-Cycling-Windproof-Jackets-Plan-B-AW16-WPLNB-XS.jpg?w=430&h=430&a=7 Morvelo Plan B Race Cape - R1500 -------------------------------------------------------------------------------------------------- Best Bib Short Morvelo Unity Evo Bib Short - R1500 -------------------------------------------------------------------------------------------------- Best Baselayer Morvelo Camo Baselayer - R850 -------------------------------------------------------------------------------------------------- Best Socks Morvelo Socks Series Stripe Blue - R200 -------------------------------------------------------------------------------------------------- Best Baggies Morvelo R.A.D. Baggy Shorts - R1300 -------------------------------------------------------------------------------------------------- Best Gilet Morvelo Hurricane Gilet - R1400 -------------------------------------------------------------------------------------------------- Best Cycling Cap Morvelo Camo Cap/Casquette - R300 --------------------------------------------------------------------------------------------------
  4. It's a known fact that socks can make or break the look of your kit - look around on your next group ride and you'll see what we're talking about. At Morvelo we pride ourselves on producing items that cover the full cycling style spectrum and that means we have you covered from caps, shirts and bib shorts to baggies, jackets and socks. Funky and full of flavour, our sock designs are guaranteed to complement whatever you've got in the wardrobe - off the bike too. Take a look - priced between R150-R200 per pair they'll make the perfect Christmas gift. Morvelo Socks Series Emblem Navy - R200 Morvelo Socks Series Stripe Black - R200 Morvelo Socks Series Stripe Fluro Pink - R200 Morvelo Socks Series Stripe Blue - R200 Morvelo Socks Series Emblem Celeste - R200 Morvelo Socks Series Emblem Black - R200
  5. For those of you who may have missed the PureMotion Sports Black Friday Sale, fret not - we're keeping our pricing as is for the entire week. That means you'll still have the opportunity to bag some killer Morvelo kit and stylish POC helmets. Christmas is around the corner so these awesome deals will provide you with the ideal opportunity to finish your shopping and maybe even spoil yourself too... Go on, you know you want to! ---------------------------------------------------------------------------------------------------------------------- 50% Off Selected Baselayers Morvelo KOM Baselayer - R500 ----------------------------------------------------------------------------------------------------------------------- 25% Off Selected Bibshorts Morvelo Unity Evo Bib Short - R1500 ----------------------------------------------------------------------------------------------------------------------- 50% Off Selected Jerseys Morvelo Kuler Black Jersey - R750 ----------------------------------------------------------------------------------------------------------------------- 20% Off Covert Baselayer Morvelo Covert Baselayer Ambush - R1000 ----------------------------------------------------------------------------------------------------------------------- 14% Hydrologic Rain Jacket Morvelo Men's Hydrologic Rain Jacket - R2500 ----------------------------------------------------------------------------------------------------------------------- 20% R.A.D. Shorts Bundle Morvelo R.A.D. shorts bundle - now only R1840! -----------------------------------------------------------------------------------------------------------------------
  6. You guessed it! PureMotion Sports is happy to offer all of our fans some unbeatable Black Friday sales items - and there's a helluva lot of stuff to browse through, from Morvelo to POC. Just remember, Christmas is around the corner so it's the ideal opportunity to bag some gifts for your loved ones and avoid the year-end rush. We hope you find just what you're looking for. Thanks for the support! ----------------------------------------------------------------------------------------------------------------------- 50% Off Selected Baselayers Morvelo KOM Baselayer - R500 ----------------------------------------------------------------------------------------------------------------------- 25% Off Selected Bibshorts Morvelo Unity Evo Bib Short - R1500 ----------------------------------------------------------------------------------------------------------------------- 50% Off Selected Jerseys Morvelo Kuler Black Jersey - R750 ----------------------------------------------------------------------------------------------------------------------- 20% Off Covert Baselayer Morvelo Covert Baselayer Ambush - R1000 ----------------------------------------------------------------------------------------------------------------------- 14% Hydrologic Rain Jacket Morvelo Men's Hydrologic Rain Jacket - R2500 ----------------------------------------------------------------------------------------------------------------------- 20% R.A.D. Shorts Bundle Morvelo R.A.D. shorts bundle - now only R1840! -----------------------------------------------------------------------------------------------------------------------
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