For one thing is sure. Getting a sponsorship in South Africa is hard. I've had a few people asking me why I'm not sponsored yet. My results in road races has mostly been in the top 4 under 23, and the results usually show my name up with sponsored riders. My simple answer is usually that I have no idea where to start. I've been doing countless research on what sponsors are looking for, but except for results, being a good sportsman/woman and media coverage, I have no idea what else. So I would like to pose a question to sponsors: What are you looking for in sponsoring an athlete and where does one begin. Kind regards, P.
