Following the Alfredo Binda World Cup and the Women's Tour of Flanderson Sunday, the UCI has announced that The Sufferfest, producers of indoor cycling training videos, will become the first major sponsor of the UCI Women Road World Cup. With the World Cup races to be broadcast on channels such as the BBC [united Kingdom], RAI Sports [italy], NOS [Netherlands] and Canal + [France], the partnership is a sign of the UCI's commitment to grow women's racing and ensure wide exposure of the sport. http://www.cyclingnews.com/news/the-sufferfest-announced-as-major-sponsor-of-the-uci-women-road-world-cup
