Everyone has their brands - the Spez guys will rock the red S with pride, Giant guys dig value and quality, arguments range from smaller guys like Pyga are hands-on, or supporting local, and bigger guys have more money for R&D etc etc etc. That being said - why do you love your brand, what makes them loyalty worthy, and what would a different brand have to do to win you over, be it small or big; better warranties, price, design changes, technology, brand interaction, more available information, demo days, better grips spec'd whatever?
