Leading global sports brand Rudy Project has made an incredible sponsorship commitment to South Africa’s flagship road cycling stage race, the Bestmed Tour of Good Hope. The Italian eyewear manufacturer has made a phenomenal pledge of R3.5 million in product sponsorship to the event, which represents the ultimate event endorsement and the largest of its kind in road racing on the African continent. The Rudy Project sponsorship will directly benefit all riders who complete the race, which takes place from 29 February to 4 March 2016, with every finisher being rewarded with their own set of Rudy Project Tralyx eyewear - and the privilege of becoming part of cycling event history. To join the ranks of the most exciting race of the year, make sure to enter by November 30th 2015. The field is limited to 1000 riders and 550 riders have already signed up. Event info is on www.tourofgoodhope.co.za. With our pro teams and events catapulting onto the world stage, South African cycling is gathering momentum and a global reputation for excellence. This unprecedented investment into South African cycling by Rudy Project is a testament to the fact that the Western Cape is fast becoming a favourite destination for cyclists from all over the world and underlines the prestige of the Bestmed Tour of Good Hope.
