Best Sponsorship at an Event

[Dangerboy]

What's the best sponsorship that you have seen at a cycling event? What did the sponsors do, and of what benefit was it to the riders? How did this help the sponsor leverage their sponsorship of the event. What would you like to see sponsors do at events?

 

I'm tired of the bean bag under an umbrella. There's no engagement between the rider and the sponsor. Surely there's more to do?

 

Anyone seen anything internationally that's different to SA?