The shop is a concept store called Bellitanner Pearl and are distribution agents for these brands in South Africa. The shop also imports SHIMANO parts from overseas and will also deal directly with the public via an on-line shop. The shop has an experienced bike work shop run by Etienne van der Vyver who has been around the industry for ages. He has tons of bike repair and service experience - close to 25 years. Their bikes are very nice and are different from the run of the mill stuff. Worth checking the place out.