To promote safer cycling for all those who use bicycles, the Safe Cycling Initiative from PPA has specifically targeted motorists through our new campaign. We have recruited high profile celebrities from a non cycling background to personalise and convey our message to all road users to stay wider of the rider. All we are asking for is to give us space and share the road with us. We have print adverts, radio spots, bumper stickers, awareness rides and the new lumo high visibility cycling shirt. Attached are some of personalities we are using. And the bumper sticker.