The cycling industry as a whole has seen a tremendous boom during the last decade. Cycling has been coined the “new golf” and the industry has seen over 100% growth in both participation and sales during the last 10 years. But our new golfers are not satisfied with only participating, they want to be competitive. Especially in South Africa, which has always been a nation obsessed with ultra endurance sport, our new golfers want to take on the world’s toughest mountain bike stage races and not only finish, but excel and beat their peers. Click here to view the article
