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  1. Earlier this year Cycles Direct, also known as Specialized West Coast re-opened their doors and welcomed customers into their new retail space in Sandown Retail Crossing. View full article
  2. The store has a long history with the Specialized brand stretching back well before the current subsidiary was formed in 2012. Owner, Gina Wills spent 21 years in the motor industry, ultimately running Audi and BMW dealerships, until her passion for cycling and vision of owning and running a premium cycling concept store saw her buy Cycles Direct in 2016 and build on the existing partnership with Specialized. The move to a new retail space was driven by the need to expand the space and elevate customer experience. Sandown Retail Crossing is ideally positioned to serve a growing cycling community in the rapidly expanding residential suburbs around Parklands and Tableview. With quick and easy access from West Coast Road, an artery connecting the suburbs to the CBD, and plenty of secure parking it is easier than ever for city-bound commuters to drop off and collect bicycles, or just stop in to browse. The store is uniquely positioned to serve a variety of riders. A Velosolutions pump track at the Generations school just one kilometre away attracts youngsters looking to play and hone their skills, while the Tygerberg MTB Club trail network, one of the largest and most successful mountain bike trail networks in the country, is just a ten-minute drive away. Finally, the cycle lane between Blouberg and Cape Town CBD is an iconic route for roadies headed towards Atlantic seaboard climbs or just spinning their legs and taking in the view. The new store is more than just a bike shop: it serves as a one-stop shop for active people, with a physio, bio kineticist, and dietician all practicing in-store. Pilates classes are also hosted twice a week. The Seattle coffee bar at the entrance of the store sees to all customers caffeine requirements, while providing a comfortable space to relax and chat or catch up on emails. The most notable feature of the new store is the airy and welcoming space, with easy access to the workshop for anyone seeking advice from the technicians or a quick fifteen-minute fix. The experienced and friendly sales team are always on hand and ready to point you in the right direction whether you need specific technical guidance or are just browsing. The Retül Fit room is equipped with a state-of-the art Retül Vantage 3D motion capture fit system, to make sure you are perfectly set up on your bike: comfortable and able to eke out every last watt when you need it. If you are passing through the area pop in for a coffee and a chat with Gina and the friendly and experienced team. The store is open from 09:00 to 18:00 during the week and from 09:00 to 14:00 on Saturdays. Specialized West Coast Shop 10 Sandown Retail Crossing Sandown Road Table View Telephone: +27 21 036 2800 Instagram: @cyclesdirect Email: sales@cyclesdirect.co.za Website: http://cyclesdirect.co.za/
  3. To meet the growing demand in cycling and a more personal shopping experience, Specialized Africa has teamed up with another two cycling retailers in Gauteng. This past week two new Elite shops were opened in Dunkeld and Bedfordview. This adds to the growing countrywide network of Specialized Concept and Elite Stores. Click here to view the article
  4. Some of the Specialized bikes on show in Complete Cyclist Bedfordview. The main goal of these Specialized Elite stores is to give the customer the best shopping experience possible, with an effective and practical shop layout. The design allows for specific areas for mountain biking, road cycling, as well as a dedicated women’s section. Complete Cyclist Bedfordview staff. “We are represented pretty well across the country now,” said Peet le Roux, Specalized Africa's Retail Services Manager. “With the shop fitting of the store we strive to give our clients the best possible retail experience, while ensuring they get access to a large range of our products. It’s important to us that they are comfortable on the bike and can get the most out of every ride." Marc Wiederkehr from the Dunkeld Elite store shares in the opinion that the customer experience in-store is very important. “To have an international company like Specialized behind us has given us the support and know-how to give our customers a retail experience that will set the standard.” Staff from Dunked Elite Store and Specialised Africa. Scott Mckenzie from Complete Cyclist Bedfordview said that the word elite says it all. The store is not only a Specialized Elite store, but also an elite store in general. “We have the Specialized layout of the shop for that high end, uncluttered feeling. This gives the consumer a great shopping experience with sections for women, road and mountain biking so you will find what you are looking for without having to walk from one end to the next.” Layout of Specialized Elite Store, Dunked Elite Store. With the opening of these new shops, Specialized hopes to promote the healthy and passionate lifestyle of cycling, and to see more people on bicycles.
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