Hey Jcza Thanks for the post, I just want to put the pricing into context if that is okay. In the case of our normal component pricing you guys are on point, and we will be adjusting the normal prices very soon. Many of the hot offers are cheaper than you will find locally online. For example the eagle crankset, Garmins and Look-S pedals. GO CHECK In addition to those prices you earn points which equate to another 3% discount if spent normally, while they can equate to massive savings with the point-only offers which will be discounted up to 65% for loyal customers that have saved up enough points. I saw the promotion you mentioned, and in the case of the cassette and chain we would make a loss if we offered the same deal to be honest! - This can be for a variety of reasons such as not buying the required volume of stock to get the required dealer price. As we start to get a feel for customer demand, we can start making the investment into high volume purchases for specific components, and through this offer more competitive offers. P.S I think your points are totally valid,and while I hear what you are saying I just want to make sure you guys do see the whole picture. ASG The Store is still in it's infancy, but our team is young and we are HUNGRY to make our mark... this means we will do everything we can to be win you over. - W
