This isn't something new. Other sites like Vital have been doing it for ages. And it works well there> https://gearclub.vitalmtb.com/?utm_source=vitalmtb.com&utm_medium=Nav%20Bar The issue is the contents. If it is something light-hearted and fun then great. Soft-goods, food, cheap, useful and generic parts and the occasional nice, universal item like that Lezyne pump. But things that are too stylized and personal such as shoes/bibs or colour-coded items are not going to be easy to sell. Good concept, but the implementation needs some adjustment to work out