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  1. The facility was launched at a recent event held at Nederburg in Paarl, during the Team Dimension Data for Qhubeka’s training camp in Cape Town. Mr Alan Winde, Western Cape Minister of Economic Opportunities, addressed the audience at the event, and highlighted the province’s commitment to cycling as a sport to stimulate economic growth in the region. Inside the Qhubeka bicycle facility at Nederburg in Paarl The Team Dimension Data for Qhubeka pro-cycling team, affectionately known as “Africa’s Team”, peddle for a cause. They raise funds and awareness for Qhubeka (which means “to progress”), the organisation that mobilises for socio-economic progress by distributing bicycles to needy South Africans in exchange for work done to improve the environment, community or academic results. Bikes let riders carry more books, more goods for sale, and more medicines and other supplies they can distribute amongst communities. Since its inception in 2005, Qhubeka has distributed bicycles to over 70 000 deserving South Africans. Elliot Majongolo from the Wildlands Greening Your Future programme in Stellenbosch, recently received a Qhubeka bicycle in return for dedicated work towards clearing alien vegetation and cleaning rivers Ntombuzuko Bongo was also recently rewarded with a Qhubeka bicycle for her work with the Wildlands Greening Your Future, as well as Trees for Life programmes in Stellenbosch Qhubeka has an existing bicycle assembly facility located in the North West province of South Africa. The facility at the Nederburg winery in Paarl is the first in the Western Cape, and is expected to be in full operation by early February 2017.Eight women from the Paarl East community, which surrounds Nederburg, will be selected to work in and manage the facility. They will receive full training in assembling the bicycles. The majority of the bicycle parts, complying with Qhubeka’s specifications, are all of the highest quality and imported from the United States (US) and Asia, with some components made by manufacturers in South Africa. The facility at Nederburg will have the capacity to assemble a minimum of 5 000 robust, purpose-built bicycles, as per prescribed quality levels, per year. The women employed at the facility will each not only receive a bicycle to give them the freedom to move around, but will also be financially remunerated. “As a socially responsible entity, Nederburg is very focused on creating programmes where the whole is greater than the sum of its parts,” says Dè-Mari Shaw, Nederburg’s global general manager. “The aim is to give back to communities as an investment in the future; in much the same way as Nederburg, in its own capacity, is upskilling talented South African wine-growers and winemakers. “We believe that Nederburg is a South African brand that reflects the new dynamism of the country's wine industry, considered one of the most exciting New World wine producing countries by opinion leaders in the United Kingdom (UK) and the United States (US). The establishment of the bicycle facility at Nederburg forms an integral part of our commitment to continue building the future of the South African wine industry and its communities. “Nederburg is also pledging to sponsor a minimum of 345 bicycles over the next year. The beneficiaries would include those from the Paarl East social development initiative, as well as projects such as the Wildlands Conservation Trust eco programme, and the Vision Afrika wood-work project. Team Dimension Data for Qhubeka riders Ryan Gibbons, Serge Pauwels, Nathan Haas, Tyler Farrar and Lachlan Morton “With so many lives to be changed, we encourage individuals to engage and participate in helping to make a difference to South African lives. Nederburg will be sharing the stories of those who benefit from receiving bicycles.” Shaw concludes. For more information, visit www.nederburg.com/WhyWeRide, www.qhubeka.co.za and www.africasteam.com.
  2. Earlier this year, the team debuted in the Tour de France and took fifth place overall in the team classification. At the time, Nederburg extended its support to us via renowned South African chef David Higgs, who was brought on board to take care of the squad’s daily nutrition. “David is an avid cyclist and wine enthusiast, who demonstrated that our products can be part of a healthy, balanced lifestyle. It was as a result of our successful collaboration with him that we took the decision to step up Nederburg’s involvement with pro cycling,” says Dè-Mari Kellerman, Nederburg’s global general manager. Now, having been granted the World Tour licence for the 2016 season by the International Cycling Union (UCI), we will make our first appearance in the Santos Down Under race in Australia in January. Team Dimension Data for Qhubeka will not only represent Africa in the Tour de France and 150 days of competitive cycling, but will also be riding for a cause, raising funds and awareness for the non-profit Qhubeka, World Bicycle Relief’s programme in South Africa. The organisation mobilises for socio-economic progress by distributing bicycles to needy South Africans in exchange for work to improve the environment, community or academic results. In this way lives are changed, increasing the distance and speed at which beneficiaries can travel. To date, Qhubeka has distributed bikes to around 60.000 people in South Africa. In return for work done by the specific beneficiaries to develop communities. In 2015, the team through its #BicyclesChangeLives campaign, was able to raise funds for 5.000 bicycles. The majority of these were distributed to school children this year, with the balance to be distributed in 2016. Funding for some bicycles was raised during a Make It Count 24-hour ride-a-thon in late November. Cycling has become one of the fastest-growing sports and attracts huge audiences through multiple viewing channels, reaching millions. In the UK alone, cycling attracts the biggest live attendance of any sport. Douglas Ryder, team principal, says: “I am really excited to welcome Nederburg as a team partner to Team Dimension Data in the coming years. Its involvement in our team this year at the Tour de France was incredibly impactful and valuable. To have the support of South Africa’s most awarded wine brand is so fitting for South Africa’s first ever-registered World Tour team in cycling. We look forward to celebrating many successes together with our partners, fans, media and event organisers.” To amplify the brand’s involvement with cycling, Kellerman says Nederburg will be running a range of consumer activations globally to reflect the busy schedule of the team. Kellerman adds: “By partnering with pro cycling, we hope to ignite the curiosity of wine lovers and biking enthusiasts, inviting them to experience the best of both worlds.” Nederburg is South Africa’s most awarded wine brand and distributed in 70 countries worldwide. The brand will soon unveil a new, curiosity-themed communications campaign as part of its new positioning that also includes revitalised packaging.
  3. South African brand Nederburg is accelerating its support for professional cycling, confirming a three-year sponsorship agreement as the exclusive premium wine partner of Africa’s Team, which will race as Team Dimension Data for Qhubeka, beginning in January. Click here to view the article
  4. The MTN-Qhubeka p/b Samsung squad is one of five wild-card teams in the world’s biggest cycling race that features a total of 22 teams. Represented by a selection of home-grown African cyclists, as well as a few mentors to accelerate their progress, it is the first African-registered team to take part in the race, now in its 102nd edition. Renowned chef David Higgs of The Saxon Boutique Hotel Villas & Spas in Johannesburg, will be accompanying the team and taking care of all their meals on the trip. He will also be serving Nederburg wines to the teams VIP’s. Higgs will be an invaluable addition to the team, especially to the riders and staff at the Tour the France. Dr Carol Austin, Head of Performance Support and Medical explains: “During the tour our riders will be under relentless, extreme athletic load. To ensure that they perform at the best and remain healthy our team nutritionist, Dr Robert Child, has designed individualized sports nutrition plans for each athlete. David will preparing food which is nutritious, delicious and diverse for our athletes in accordance with these plans. We are delighted to have David on board; he is a highly regarded South African culinary expert and passionate team fan. As a two time finisher of the Cape-Epic mountain bike race he has personal experience of the extreme demands of our sport, and the importance of food as nourishment to an athlete’s body, mind and soul!” Claudia Colussi, global general manager for Nederburg, said: “It is an honour for Nederburg support this major boost for the sport on the continent. By investing in talent and training, the initiative is investing in Africa’s future. She said Nederburg’s support for the team mirrored its investment in South African winemaking. The brand, established in 1791, provides training and technical support to Papkuilsfontein Vineyards, one of the most significant empowerment ventures in the South African winemaking industry. The 975 ha farm, situated near Darling in one of the Cape’s premier wine-growing areas, also supplies grapes to Nederburg, contributing to its award-winning wines. Commenting on his role, Higgs said: “I have done some special events and cooked for incredible people in my career. But looking after the nutritional needs of the first African team at the world’s biggest bike race is an honour. I would like to thank Douglas for entrusting me with the task ahead and The Saxon Hotel and Nederburg for the opportunity and time.“
  5. MTN-Qhubeka p/b Samsung is happy to announce that Nederburg, South Africa’s leading and most awarded winery, will be partnering with the team to support Africa’s debut in the Tour de France. Africa’s participation in the 3.344 km July race through the Netherlands, Belgium and France is the realisation of a long-held dream by South African cycling hero, Douglas Ryder, who is the team principal. Click here to view the article
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