Strava helps build better cycling lanes

[Stretch]

Oregon wants to make its roads safer and more convenient for cyclists, but has a problem—it has very little data on where people ride and what influences their choices. So it turned to an outfit that has loads of data on that: Strava.

 

The Oregon DOT is poring through reams of data provided by the popular app, used by cyclists to track, among other things, where and when they ride. The information could be used to help shape transportation projects.“We were really deficient on the cycling and walking side of data,” said Margi Bradway, the active transportation lead at the Oregon DOT. State officials could build bike lanes where they seemed logical, but they didn’t really know where they were most needed or if those that were built were popular. With the hard data from Strava, educated guesses become informed decisions.

 

read more.....http://www.wired.com...s-cycling-data/

Edited June 3, 2014 by Stretch