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Legends Platt and Sauser put rivalry aside for 2022 Cape Epic


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Bike brands are hard to launch.

With Giant, TREK, 'Dale, Scott and Spez so well established here, creating a match able flow chain of support, stock, availability etc is big bucks.

They would struggle to 'trickle in' and expand as support grew as it just doesn't grow unless you can match the above. 

It's probably a little different with XC bikes, but the Enduro bro market has had many brands introduced and few stick around.

I's question if the outlay to set up is worth the return on investment

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Bulls did try the SA Market about 10 years ago.

The problem mainly was, apart from the usual stock/size/model issues, nobody other than from the avid Epic follower had ever heard of them.

They were really great bikes, but a very hard sell.

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