the value of sponsorship

[PPWTF]

 

 

Ok , after my little brain started doing back flips about

corporate sponsorship of a velodrome?..

 

 

 

https://www.bikehub.co.za/forum_posts.asp?TID=31129&PN=4

 

 

 

.....I was wondering if anyone had some idea of the value of

the sponsorship received for the more major cycling teams and events in SA.

 

 

 

Ball park figures / guestimates are all welcome as at the

moment things are not quite adding up as I'd thought

 

 

 

 

I know how to do the basic math on what the equivalent 'media buy'

would cost Vs exposure received by association with the team / event (plus new market / consumer exposure lead value), but

that still isn?t providing the kinda data I was expecting ? so I figured I?d as

those in the know; hubbers

 

[PPWTF]

This is kinda what I was thinking of......

 

http://www.bizcommunity.com/Article/196/48/18446.html

 

http://www.biz-community.com/Article/196/48/2574.html

 

feel free to point me in the direction of good weblinks, source info etc