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Chicago-based SRAM held its annual burrito-fueled new product launch at the Sea Otter Classic Friday, introducing a revamped Force group that borrows more heavily from Red, new cable sets developed with Gore, new Zipp 303 wheels, fork and rear shock updates from RockShox, and more.

Force groupset drops below 2kg mark

 

Zipp unveils new 303

RS Revelation recieves an upgrade or two to save weight

Avid say goodbye to Juicy

XO goes bling

New graphics and bits and pieces from Truvativ

Budget shocks upgrades

AND XX WILL HIT THE MARKET

http://cdn.mos.bikeradar.com/images/news/2009/04/18/1240064698584-y46njjxk6wud-500-90-500-70.jpg

 

http://cdn.mos.bikeradar.com/images/news/2009/04/18/1240065312227-1ndre3y9k2xf2-500-90-500-70.jpg

 

http://cdn.mos.bikeradar.com/images/news/2009/04/18/1240065736681-1v7o41whfdfgh-500-90-500-70.jpg

 

http://cdn.mos.bikeradar.com/images/news/2009/04/18/1240065851378-33cywbgtejr5-500-90-500-70.jpg

 

http://cdn.mos.bikeradar.com/images/news/2009/04/18/1240066037568-1ijrpzkq5jtug-500-90-500-70.jpg

 

http://cdn.mos.bikeradar.com/images/news/2009/04/18/1240066972325-14uy9mbmalo42-500-90-500-70.jpg

 

http://cdn.mos.bikeradar.com/images/news/2009/04/18/1240066751475-13zesls1iewj9-500-90-500-70.jpg

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