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SRAM lightweight time trial bar-end shifters etc

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Guest Big H

From RBR:-


SRAM will soon be offering lightweight time trial bar-end shift and brake levers. The full carbon set is reported to come in at 237 grams -- 138g for the shifters, 99g for the levers. The rear shifter is designed to work specifically with SRAM Exact Actuation rear derailleurs (Force or Rival), according to a report in Bicycle Retailer and Industry News. SRAM claims it's "the perfect system for the complicated cable routing of TT bikes. What it means to the rider is easier setup and maintenance along with perfect shifts." Due at bike shops in late spring, the SRP is $118 for the levers and $195 for the shifters.
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On that story:




Ford Ironman Champion Michellie Jones rides SRAM

By Michael Zellmann


2006 Ford Ironman

World Triathlon Champion Michellie Jones will Make the Leap to SRAM

Force drivetrain componentry for 2007-2008. Jones is originally from

Sydney, Australia, but now lives and trains in Carlsbad, CA. Her full

SRAM Force equipped Felt includes SRAM?s newly introduced full carbon

TT bar end shifters and brake levers. She recently was on-hand at the

Amgen Tour of California (US) when the new componentry was unveiled to

North American media.



will be the first of numerous big name triathlon athletes to ride SRAM.

?We see a great opportunity in multisport, these athletes have been

underserved in their drivetrain choices for years, and Michellie Jones

is a tremendous athlete and representative,? added David Zimberoff,

SRAM?s Global Marketing Director.


The World Champion had her

choice of componentry and made her decision to ride SRAM for several

reasons, noting most importantly that, ?SRAM listens to athletes and

develops products with athletes. It?s nice to work with a company who

respects my feedback.?



(37) praised the elegant and precise function of the gruppo. ?I really

love my new SRAM gruppo, they?ve raised the bar of how componentry

should work. The TT componentry is such an improvement over the current

options, it?s just so precise. You shift and you are in the gear you?ve

chosen, there?s no in-between. And at only 237grams it really improves

my ability to handle my bike. And the brakes are not only aerodynamic

but they have real stopping power. My new bike equipped with SRAM is a

serious advantage.?


Jones expects to race nearly a dozen times

in 2007 aims to defend her Ironman World Championship title in October,

her first race will be the Florida 70.3 in May. She has won three

Ironman competitions in her career, finishing second in Hawaii in 2005.

Jones was also the ?92 and ?93 ITU World Champion and is an Olympic

Silver medalist.


Additional sponsors include: American

Interbanc, Newton, Rudy Project, Felt, Motor Tabs, GU, Zipp, Speedplay,

Fizik, portsQuest, and 2XU.


For more information contact SRAM Road PR Manager Michael Zellmann at mzellmann@sram.com.


Please visit SRAM.com


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