Great Ideas but other road users dont give actuially gives a damn about people in lycra! These are the cold hard facts.....Until it actually hits home, only then will you realise that you are fighting a losing battle...Sorry guys, after hearing about my oldest friend taken out last week, I have now officially hung up my bike. It's just not worth it. Yes, I am negative. South Africa is negative. We are going nowhere.....FAST!!! Think Bike, Erecting signs and boards and having vehicles drive up and down is a great initiative....well done....who gets to foot the bill....US...\why? Because it is something that we are so passionate about....reality tells me otherwise.....you are fighting a losing battle.