Ok I get that and agree with you on that point. Its more a case of said rider being misinformed or uneducated as to the options available and what would suit his/her needs better. But yes there are people who want the best at all costs and when you see the Sworks Epic being such a prolific winner you naturally assume thats the best bike. Same goes for the Pinarello Dogma. I wouldn't buy either of those given the chance. Way better and cooler bikes out there IMHO. That said, most are just jealous that they cant afford top end machinery and thats what drives their opinions. It certainly doesn't stop at bicycles and transcends all facets of our lives. Cars, houses, clothes, watches, holidays, restaurants, the list goes on. Many have a hard time genuinely being happy for others. Anyways back to bikes. The world has moved on, mostly, from the out and out 90mm/100mm XC racing bikes and the new class of 120mm bikes, with their hint of trail and modern geo, is definitely the way to go for most. I recently made this move and my enjoyment factor whilst riding has gone off the charts. Across the board its a better experience. An all round improvement. Maybe a bit heavier that a Sworks Epic which makes no difference in my world. Pro's outweigh the cons ten fold and I recommend the same style of bike to all my mates who are in the market. Its the future of MTB. I think this iteration of the Epic Evo will outsell the Epic. Even in SA. Its a better all round machine and the fact that servicing isn't such a nightmare will lure far more people.