SA media coverage of cycling

[Poison Ivy]

Die Burger is very up to date with the cycling and our Leagues has no problem with the exposure there. Usually a big article about the cycling before every weekend and sometimes on the Monday to give the feedback of the racing.

Just a pity that the Soutie(English) papers is a bit behind....

 

Ja, agreed Die Burger (Eunice) has done a lot for local (league) cycling in recent years.....

 

The Argus-guy told me last week their English speaking readers in WP don't really care much about cycling - that I couldn't believe

[AuctionLamb]

 

Die Burger is very up to date with the cycling and our Leagues has no problem with the exposure there. Usually a big article about the cycling before every weekend and sometimes on the Monday to give the feedback of the racing.

 

Just a pity that the Soutie(English) papers is a bit behind....

 

Ja' date=' agreed Die Burger (Eunice) has done a lot for local (league) cycling in recent years.....

 

The Argus-guy told me last week their English speaking readers in WP don't really care much about cycling - that I couldn't believe

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what did you expect from a soutie? Rugby is more a Afrikaner sport but they love to put rugga in?

 

[Tumbleweed]

if you want cycling coverage ' date=' get to know the sports editor / reporters at the newspaper and ask if you write the report yourself will they publish it. 9/10 they will if it is recent news and topical. how do you think the Argus is able to get reports on most club and school cricket / soccer and rugby matches.  [/quote']

 

I'm not sure if I'm out of line here, but why must we (general public) write and supply the media with news and results.  isn't their job as reporters to go and search for info....or to stay in touch with what is happening in their areas?  or don't reporters do that any more, or is that only in the movies?

 

Why can't reporters ask to be on clubs mailing lists or to recieve their weekly newsletters etc to get the relevant info....

 

having worked as a reporter, it is generally difficult to track down these things. plus, as i pointed out earlier, newsrooms are becmoing smaller and smaller, and journalists are getting paid less and less to do more work. it would be much easier if clubs/organisations have a dedicated communications officer to dessiminate the info to as many media outlets as possible.

[AuctionLamb]

 

Die ou wat die bokdrol spoegkompetisie op Putsonderwater wen kry meer mediacoverage as fietsry omdat dit is wat die gewone mense lees.

Fietsry is iets wat op 'n ander planeet gedoen word

 

Ja ek moet s? ek het die week na afloop van WP champs self 'n paar keer lelik ge-fume oor media beriggewing.  Die ou van die Argus bv het sommer reguit ges? dat nadat hy die Elite mans se results "per ongeluk" weggelaat het' date=' hy beskou dit nie as "newsworthy" genoeg om weer te publiseer nie shame on you, dude

 

Dieselfde geld vir ons plaaslike streekkoerant, Die Tygerburger..... jy kan results stuur tot jy blou in die gesig is........... 

 

 

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PI...het jy gesien in die Tygerburger hoe baie hardloop berigte het hulle....die laaste 2 bladsye is net atletiek....dan is dit mense van so 60jaar oud wat mik vir 'n half-maraton finish!!!! BELAGLIK!!!!!

 

[Poison Ivy]

 

PI...het jy gesien in die Tygerburger hoe baie hardloop berigte het hulle....die laaste 2 bladsye is net atletiek....dan is dit mense van so 60jaar oud wat mik vir 'n half-maraton finish!!!! BELAGLIK!!!!!

 

nou gaan hy my seker nog minder like  want ek het vir die ou by die Tygerburger verlede week mooi verduidelik dat hy ingedagte moet hou dat (veral jou sponsor) ook gereelde adverteerders is in die T/burger.... en ek neem niks weg van ander sport en hul deelnemers se prestasies nie, maar wanneer 'n dude 6 x  'n WP pad elite titel kan losry, verdien dit publisiteit.....sal nou sien of die berig en foto hierdie week sal verskyn

 

 

[AuctionLamb]

 

 

PI...het jy gesien in die Tygerburger hoe baie hardloop berigte het hulle....die laaste 2 bladsye is net atletiek....dan is dit mense van so 60jaar oud wat mik vir 'n half-maraton finish!!!! BELAGLIK!!!!!

 

nou gaan hy my seker nog minder like  want ek het vir die ou by die Tygerburger verlede week mooi verduidelik dat hy ingedagte moet hou dat (veral jou sponsor) ook gereelde adverteerders is in die T/burger.... en ek neem niks weg van ander sport en hul deelnemers se prestasies nie' date=' maar wanneer 'n dude 6 x  'n WP pad elite titel kan losry, verdien dit publisiteit.....sal nou sien of die berig en foto hierdie week sal verskyn

 

 

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miskien moes jy 'n bottel brannewyn saam gevat het?

 

[Willehond]

Ek onthou toe Robbie sy Tour de France stage gewen het was daar 'n GROOT foto van die nuwe Springbok rugby jersey op die Burger se voorblad.  Dit was blykbaar groter nuus...

[AuctionLamb]

 

Ek onthou toe Robbie sy Tour de France stage gewen het was daar 'n GROOT foto van die nuwe Springbok rugby jersey op die Burger se voorblad.  Dit was blykbaar groter nuus...

 

kan dit onthou ook dat die grootste nuus was dat WP dalk 'n kans staan vir 'n semi-final spot in die Curriebeker!!

 

[Willehond]

Miskien moety julle met Francois du Toit praat om iets in die Tyger Burger te kry.  Hy het mos 'n rubriek daarin elke week. 

 

Anders moet julle begin moan soos daai D'urbavale mense wat tog te besorgd is dat mense actually met karre op hulle pad ry!!  Hulle moan heeldag en dink dis hulle private estate.  Ek is al moeg om daarvan in die Tyger Burger te lees.  Lyk my jy MOET moan as jy iets gepubliseer wil kry...

Willehond2008-04-30 03:15:48

[Poison Ivy]

Miskien moety julle met Francois du Toit praat om iets in die Tyger Burger te kry. 

 

 

as jy mooi gekyk het sal jy gesien het dit was net Francois en kie se WP champs TT results wat w?l geplaas was

 

ek is eintlik al moeg ge-moan - so het nou maar opgehou

[mudda]

I had the same problem with the press with respect to the world cyber games.

 

http://www.worldcybergames.com/6th/2008/Overview/general.asp

 

seems if the sport is not "main" stream then it is not noted in the general press.

 

 

 

 

 

 

[AuctionLamb]

 

Miskien moety julle met Francois du Toit praat om iets in die Tyger Burger te kry. 

 

 

as jy mooi gekyk het sal jy gesien het dit was net Francois en kie se WP champs TT results wat w?l geplaas was

 

ek is eintlik al moeg ge-moan - so het nou maar opgehou

 

mos ges?.....vat maar volgende keer daai bottel klippies saam!

 

[City Cycling Athletic Club]

my 2 cents. We contacted the argus for our event and they inserted an article under "preview of weekend sport". we had to email or fax the info to them by the Wednesday afternoon. one of our afrikaans speaking members contacted the Burger and spoke with Hubert and they did the same thing. if you want the race report and results in the argus you have to have it with them by the Sunday night as they have a section in the Tuesday edition devoted to small sports like cycling (normally they always do a report on the PPA league or Gauteng/oseas cycling).

imo the sports reporter go and look for stories concerning big sports rugby,soccer , cricket but only have time for cycling when it is "Argus Time".

[Sean Badenhorst]

 

Here's how it works in SA:

 

The mainstream media cover events or sports that are the most popular. They even dedicate one or two staff members to cover those sports specifically, eg rugby, cricket, soccer etc. They do surveys from time to time to see which sports are the most popular among their target market and ensure they are covering the top 10 either every day or regularly.

 

There is not one mainstream media platform that has a dedicated cycling journalist. You'll find that if there is someone that writes cycling for a newspaper, he/she also covers other smaller or 'Olympic' sports.

 

'The Argus' race gets decent media coverage because it attracts such a large number of participants and will be of interest to them, their families and their friends, which is quite a decent readership/viewership/listenership.

 

Most of the cycling media stories are not written by any news media journalists, but by PR companies that have been contracted to the sponsor of an event or team to feed information to the media. This is necessary to help leverage the sponsorship and increase the sponsor's return on investment. It's also necessary because cycling just isn't big enough in this country to warrant a big enough dedicated mainstream media interest.

 

Also, as Holy Roller pointed out, many mainstream media have downsized their staff complements dramatically in the past decade. There is a lot of syndication these days, especially between media owned by the same group, eg the Independent Group, which may use the same strong rugby story in the Cape Times, Mercury, Pretoria News and The Star on a Monday morning and then a strong soccer story that same afternoon in the Daily News and The Cape Argus...

 

If cycling wants to raise its media profile, CSA needs to appoint a PR company to manage the flow of relevant information to the right media, at the right time! (news is only news for a day, maximum!).

 

The Afrikaans newspapers, specifically, Burger and Beeld, cover cycling better than any other mainstream print media in SA.

 

Dedicated cycling media should be covering the big cycling stories on their websites (much of it dates too much to be in the magazines). Burry's result at the weekend is one of the best performances ever by any South African cyclist. That should have been given exposure on dedicated cycling websites in SA.

 

 

 

Sean Badenhorst2008-04-30 06:27:44

[Poison Ivy]

If cycling wants to raise its media profile' date=' CSA needs to appoint a PR company to manage the flow of relevant information to the right media, at the right time! (news is only news for a day, maximum!).

very true but also a catch 22 situation, since these big PR companies don't regard cycling as a big enough "client" .... the rugby, cricket, soccer and golf have the BIG names that usually make it worth their while

The Afrikaans newspapers, specifically, Burger and Beeld, cover cycling better than any other mainstream print media in SA.
Also true, thanks to Eunice Visagie and Wilhelm de Swardt
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