Carbon disc brake road wheel price & spec comparison

[nick_the_wheelbuilder]

As many of you know, I build wheels.

I was asked the other day by a customer to do a comparison of wheels I could build with some big name brand, factory-built ones.

Turns out, I can provide a set of wheels with almost the same specs (and assembled with my own 2 hands) at effectively half the price.
(Yes, I know the wheels in the pic are rim-brake)

Fascinating really, because with budget alloy MTB wheels it's the other way round!