Thanks for your question. The Chamois Cream, is a cream based anti chafe product, if you're a cyclist then this would be the one I recommend for you. You would apply to your ASS before you ride in any area in which you might encounter chafe. You can apply apply to the chamois of your shorts if you prefer to not apply to the skin directly.
The Anti Chafe Balm is as the name suggest, a balm, so much thicker viscosity and the application here is more geared towards runners and triathletes.
We do have a dealer list on our website so that should be able to help you find your nearest retailer, if not, let me know which area you are based in.