Cycling Advert Banned for being Sexist & Degrading - What do you think?

['Dale]

AN advert for a bicycle frame featuring a naked woman with a hand over her boobs has been banned for bearing “no relevance” to the product.

 

 

 

The magazine ad for triathlon accessories firm Triuk also features a small image of the bike frame next to the raven-haired beauty. It bears the tagline: “It all starts with great bodywork.”

A reader of Cycling Plus complained that it was sexist and degrading to women. The Advertising Standards Authority has banned the ad.

The watchdog ruled it was “likely to cause serious offence”.

It added: “Although the image was not sexually explicit, it had sexual connotations. It bore no relevance to the advertised product.”

But bosses at Somerset firm Triuk claimed the caption was “tongue-in-cheek” and the ad showed the “aesthetic features of the bicycle frame”.

 

 

What impresses me is the size of the actual product being marketed and the size of the femme.

[DJR]

Hmmm. Someone want to explain to me what kind of pants these are?

Ugly pants, that's what! You'll find me freezing my goolies off before wearing those, and I'm an Assosphile.