Hmm, I would like to say, Mr Els plays the crying game well, he wants all and sundry to think he is the ONLY person doing the retailers a favour, well let me just say that I am also involved in a supply and distribution business, and like Mr Els I also supply most of the major retailers, plus the independants, and its NOT only the independants who use delay tactics and extend the wholesaler / distributor, but the multinational conglomorates with daily turnovers of millions as well (but I guess he forgot to mention that). .......... plus, most of them (major retailer) import and retail their own lines in direct oposition to Mr ELS (and me) but I doubt he will be stopping their account anytime soon, because its generally too lucrative financially and quantity (units moved) wise in the long term, however a small dealer like CWC wont dent their bottom line, so its easy to play "groot crocodil" Anyway, I have had my say, I wont comment on this anymore. ........and by the way, I am NOT in the cycle industry. However, I am interested in "Korbachs" post - firstly Korbach you use the term "GREY" quite liberally, I doubt thats true and leads to unpleasant connotations, lets stick to "PARALLEL IMPORTS" and assume, until we know differantly, that CWC and all others who sell in opposition to the official distributor are paying all relevant taxes. In other words no unfair advantage. You seem to be stuck on the notion that its unfair to ride on the official distributors back - thats clearly and simply a "moral" point not a business one. A PLEASANTRY reserved for tea and cucumber sandwiches on the porch, in reality and in fact, every single major retailer in this country dos exactly the same, they rely unashamedly on the brand holder to do all advertising and get the product into the market, and then once its established, they simply start parallell importing the same line, and start discounting AGAINST the official importer, companies like LG, SAMSUNG, BOSCH, BLACK AND DECKER to name a few are ALL in the same boat - this is not new, the retailers, AND GENERALLY CONSUMERS are not interested in paying for the official distributors problems and sponsorships, the RETAILERS want the sale, they know what the customer is willing to pay, and will do whats necessary to get the cash (and that usually means price discounting). Be Honest now Korbach, will you pay R20,000 for a Plasma screen from an official distributors shop because he sponsors some sporting team, advertises the brand, holds massive stock, has a big warehouse and a smart computor system with a telephone which plays pretty little ditties while you wait, or are you going to run into HI-FI CORPORATION (who do nothing like that) and buy a parallell imported Plasma for R12000.00 (an R8000,00 saving)?????????????? - I shall bet you will go for the Hi-Fi option. If a wholesaler / distributor wants to get involved in sponsorships etc, this is a cost for them, not to be passed onto the consumer, as the consumer gets no benefit from it directly. Importing and distribution as well as retail has changed dramatically over the last 5/10 years, EVERY SINGLE MANUFACTURER, IMPORTER,DISTRIBUTOR AND RETAILER WITHOUT EXCEPTION IS TRYING TO GET CLOSER TO THEIR TARGET MARKET - THATS YOU AND ME. No longer can an importer sit in an ivory tower, dictate who sells what and how, control price and outlets and above all say "I dont want to deal with the public" - at least not if you want to stay in business that is. Unfortunately importers in SA (and not only in the cycle industry) are stuck in a time warp 10 years back, they want to carry on as it was 10 years ago because its easy and convenient for them, but consumers are moving forward, they are computer literate, knowledagable, mobile and know what they want and how much they are prepared to pay for it. If your price is padded by sponsorships, glitzy shop fronts, excessive staff, high rentals etc you WILL find somebody stealing your market, you can be PRO-ACTIVE about as some are or you can be RE-ACTIVE as we are seeing here - as the famous saying gos - ITS NOT PERSONAL - ITS BUSINESS.!! As far as your comment gos on over supplier over runs, yes in some instances true, however, in my experience its not the main source, there are countless international distributors who will supply anyone at a small margin to keep up their sales figures with their supplier and ensure a continued low initial price to them. Its really just the numbers game, 10,000 units costs XYZ but 15,000 costs 5% less - the distributor cant sell the extra 5000 units locally, so gos international at a 3% margin - simple.